The glasses will characteristic a QR code to take prospects to the Previous Mout web site the place they’ll study concerning the WWF partnership and find out how to assist the trigger.
Rachel Holms, Heineken UK cider advertising and marketing director stated: “Heineken UK is continually searching for methods to create a optimistic future. Since 2019, Previous Mout and WWF have been educating the world on the significance of lowering human affect on the setting.”
The marketing campaign will run from 23 Could to 31 July throughout TV and social channels with unbiased free commerce prospects receiving POS kits.
“The launch of our limited-edition WWF glassware throughout the on-trade is not going to solely increase consciousness of its very important partnership, however may also spotlight the shops which can be stocking forward-thinking manufacturers, similar to Previous Mout,” Holms added.
Previous Mout has additionally introduced the launch of its summer time cocktail kits within the on-trade, containing recipes to share together with non-alcoholic kits accessible from June.
