The week-long, nationwide marketing campaign included e-commerce, influencer advertising, media relations, client occasions, Occasions Sq.’s billboard visible advertisements and strategic media partnerships.
New York, August 2, 2022 – The Prosecco DOC Consortium, the entity that oversees the manufacturing of the world’s hottest glowing wine, is thrilled to share the outcomes of the fifth annual Nationwide Prosecco Week (NPW) that passed off on July 18-24, 2022.
Just like the earlier editions, this yr’s celebration was produced along side Colangelo & Companions with a aim of elevating consciousness between commerce professionals, media and shoppers about Prosecco DOC and the not too long ago launched Prosecco DOC Rosé class. Each classes have been included in nationwide retail, ecommerce, and restaurant promotions with over 1,000 retail shops and eating places, together with Purchase Ceremony, Twin Liquors, Whole Wines & Extra, ABC Superb Wine & Spirits, Liquor Barn and lots of extra. Along with the ecommerce platform Metropolis Hive, this yr Nationwide Prosecco Week additionally consists of over 1,100 on-line wine retailers, related by the ecommerce platform powered by Metropolis Hive in service of the Casa Prosecco On-line retailer, which enabled shoppers to seek for and buy the biggest collection of Prosecco DOC and Prosecco DOC Rosé from native and nationwide retailers for supply to their door.
“We’re very happy with the fifth annual Nationwide Prosecco Week’s outcomes, lastly with extra in-person alternatives and probabilities to toast collectively to our wonderful denomination” commented Stefano Zanette, President of the Prosecco DOC Consortium. “We hold engaged on constructing the momentum from final yr and connecting with extra retailers, strategic companions and finally extra Prosecco lovers within the U.S.”
To drive client consciousness, the 2022 marketing campaign integrated a strong digital and social media advertising marketing campaign in strategic partnership with Thrillist, influencer activations, dynamic social media content material and focused media relations.
The fifth annual Nationwide Prosecco Week additionally featured a renewed concentrate on client occasions & sponsorships, with two programmed occasions, organized in collaboration with CRU LUV in Chicago on Wednesday, July twentieth, 2022, and in New York Metropolis, on Saturday, July twenty third, 2022. The occasions mixed a novel mixture of Prosecco DOC and Hip-Hop music as a part of creator Jermaine Stone’s acclaimed “Go the Aux” occasion sequence. For extra info go to our web site.
The 2 occasions mixed gathered over 200 shoppers to interact with Prosecco DOC and study its authenticity and whereas Instagram Influencer partnerships resulted in 37 complete companions with 230 items of content material and virtually 800k followers organically reached.
This yr’s version additionally included a spectacular visible activation on one of many largest New York Metropolis Occasions Sq.’s billboards, the place 4 evocative movies about Prosecco DOC and Prosecco DOC Rosé rotated for 24hrs a day for everything of Nationwide Prosecco Week (7/18-7/24).
The rising success of NPW yr over yr is a transparent signal that the denomination is trending in the precise path and that Individuals are consuming Prosecco greater than ever earlier than. In actual fact, in accordance with a latest analysis carried out by Nomisma, Prosecco DOC loved specific success within the US, seeing its exports by quantity rise to 25.5 million gallons – a rise of 44.3% in 2020 and 40.3% in 2019. The overall export quantity of Prosecco in 2019 was 17.6 million gallons. The analysis additionally identifies Prosecco DOC Rosé as a key driver of the broader DOC’s development in 2021, with 71.5 million bottles produced final yr.
Go to the official web site for extra info and a recap of Nationwide Prosecco Week 2022, and comply with Prosecco DOC on Fb (@proseccodocusa) and Instagram (@proseccodoc_usa).
About The Prosecco DOC Consortium
Prosecco DOC wines are available Spumante (glowing), Frizzante (semi-sparkling) and Tranquillo (nonetheless) varieties. The wines are produced from primarily the Glera grape, native to North East Italy for hundreds of years, and could be mixed with a most of 15% of the next grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their well-known bubbles utilizing the Secondary Fermentation manufacturing technique, bottled underneath excessive stress after fermentation in bulk tanks referred to as autoclaves, versus the normal technique, which bypasses the autoclaves and is used for different glowing wine varieties. The tip consequence is an excellent straw yellow wine with fantastic, persistent perlage and aromas of white flowers, apple and pear. It’s contemporary and stylish on the palate with reasonable alcoholic energy.
