August third – Because the main commerce truthful for wines and spirits in mainland China, ProWine Shanghai will probably be held for the tenth time on the Shanghai New Worldwide Expo Heart from November 8 – 10, 2022.
Regardless of the numerous challenges this 12 months, the prospects are good for offering the trade with a complete, skilled wine and spirits truthful with a world focus.
Good response from exhibitors from China and abroad
As a result of glorious outcomes of ProWine Shanghai 2021 – regardless of the Covid-19 pandemic – and the constructive improvement of the Chinese language wine market, many exhibitors from China and abroad have already reserved their exhibit house for ProWine Shanghai 2022. Enterprise France and ViniPortugal additionally vastly worth the Chinese language market and have confirmed their participation on the 2022 occasion. The “Japan Sake” and “Shochu Makers” associations in addition to different abroad joint cubicles will even be current at ProWine Shanghai 2022. The sales space space of the Japanese pavilion alone is thrice bigger than final 12 months. As well as, a lot of well-known particular person exhibitors from abroad have registered, resembling “Grands Chais de France” (GCF), Henkell Freixenet (Germany) and “Decanter”. An vital new exhibitor is the Baoyun Group with over 60 wineries – together with over 40 famend boutique winemakers from Burgundy.
Chinese language wine trade with a number of potential
In recent times, the curiosity and demand for Chinese language wine areas has elevated considerably. The “Yinchuan Wine Business Growth Service Heart” and the “Yinchuan Wine Affiliation” have already been represented at ProWine Shanghai for 3 years and this 12 months will probably be exhibiting quite a few new merchandise from the Ningxia area on the japanese foot of Mount Helan in Yinchuan. The coastal area of Penglai will even be represented at ProWine Shanghai once more this 12 months to introduce extra guests to the placement and qualities of Penglai coastal wines.
In depth customer marketing campaign all through China launched
ProWine Shanghai has invested closely in customer acquisition from the very starting. The response from wine professionals from throughout China has been correspondingly excessive. Within the course of, ProWine Shanghai works carefully with numerous regional wine associations and firms for metropolis promoting campaigns and is constantly increasing its actions. There are additionally different collaborations with key firms, such because the marketing campaign launched in February with COFCO GREAT WALL, which is now working in 12 main Chinese language cities. There’s additionally a collaboration with Wines of Argentina for “Malbec World Day” – a theme-specific marketing campaign in over 20 cities since April. Additional campaigns are additionally deliberate with the Up-Chinese language Wine (UCW) affiliation, the Yinchuan Wine Affiliation, Wines of Chile, the German Wine Institute (DWI), the California Wine Institute and different native and overseas companions. By the top of June, promotional actions have already taken place in over 30 cities. The ProWein Shanghai staff and its cooperation companions are anticipated to go to 25 extra cities in China within the coming weeks to advertise the present in November.
“ProWine Beijing Weekend”
To faucet into new markets in 2022, ProWine Shanghai will host the “ProWine Beijing Weekend” from August 26 – 27, 2022 on the China World Lodge in Beijing. It’s going to characteristic about 100 boutique cubicles, greater than 10 boards/masterclasses/occasions and over 1,000 commerce guests are anticipated to attend the occasion. The launch of “ProWine Beijing Weekend” additionally displays that ProWine Shanghai is more and more specializing in the foremost wine demand markets within the North, Northeast and Northwest of China.
ProWine Shanghai will proceed wine schooling promotion
Wine schooling promotion is likely one of the highlights of ProWine Shanghai and will probably be a part of the 2022 staging once more. As well as, ProWine Shanghai will even manage a wine schooling targeted promotion tour in lots of cities throughout the nation. The organizer is dedicated to creating a better distinction within the Chinese language wine market and to offering extra spectacular and attention-grabbing wine programs.
For additional data on visiting or exhibiting at ProWine Shanghai 2022, contact Messe Düsseldorf North America; Phone: (312) 781-5180; E-mail: [email protected]; Go to www.prowine-shanghai.com and www.mdna.com; Observe us on twitter at http://twitter.com/mdnachicago
