Proximo Spirits has undergone a model relaunch for its 1800 Tequila vary, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
Key options of the brand new packaging embrace a language shift with Spanish accents, iconography on the bottleneck, heritage illustration and tasting notes with dietary information.
Gordon Dron from Proximo Spirits mentioned: “There may be nonetheless a major piece of client training to be accomplished inside the tequila class and one of many methods we’re addressing that is with our packaging.
“Our new designs spotlight 1800’s manufacturing course of, utilizing hand-picked harvests from family-owned ranches within the highlands of Jalisco, Mexico, and 10 generations of experience.”
With two clear focuses for the UK market specifically, the model’s trial is pushed by commerce training and client consciousness.
