Self-Serve Shopper Sensory Information and Analytics Platform to Help Selections
VANCOUVER, BC – October 06, 2022 – Quini® (www.quiniwine.com), the chief in shopper sensory information and analytics options for the wine trade, welcomes Purple Manufacturers (www.PurpleBrands.com) to its consumer roster. Purple Manufacturers brings collectively iconic wine manufacturers together with Raeburn, Avalon, 4 Vines and Scattered Peaks, in addition to main Whiskey, Gin and Vodka manufacturers.
Utilizing Quini’s sensory information, Purple Manufacturers has deployed the QUINI DATA™ self-serve shopper sensory and attitudinal information analytics platform to help and inform model technique and plans.
“Shopper perception is paramount to higher understanding of market wants and route,” stated Kathleen Murphy, Vice President of Advertising and marketing at Purple Manufacturers. “The entry to localized shopper sensory information and analytics gives us with an actionable view available on the market, inexpensively and quick.”
Added Murphy: “Quini additionally gives us with quantifiable information that may be changed into promoting instruments.”
“The workforce at Quini and I are excited to work with Purple Manufacturers to advance and help their technique and plans,” stated Roger Noujeim, Quini’s CEO. “By higher understanding the patron utilizing Quini sensory information and Machine Studying algorithms, our purchasers are positioned to craft and market wines which have larger market potential.”
As a QUINI DATA Gold consumer, Purple Manufacturers positive aspects year-round entry to Quini information in its chosen markets.
QUINI DATA is a self-serve, proprietary wine shopper sensory information and analytics platform. The system encompasses a number of dashboard clusters to help vital enterprise capabilities in a vineyard. These embrace Advertising and marketing and Model Administration, Enterprise Intelligence, Wine Making and Innovation groups, Shopper Perception managers, Direct To Shopper (DTC) and Wine Membership groups.
ABOUT QUINI
Quini is the chief in real-time wine sensory information and know-how options. Privately held, Quini is headquartered in Vancouver, BC. Quini’s investor group consists of OKR Monetary (www.okrfinancial.com) and personal traders.
