Former The Blue Bar and The Berkeley Bar & Terrace supervisor to guide Home of Suntory’s advocacy program within the UK
Edrington UK has introduced that Raffaele Di Monaco will be a part of Home of Suntory as UK model ambassador, main advocacy efforts for the Yamazaki, Hakushu, Hibiki and Toki whiskies, Haku vodka and Roku gin portfolio.
Previously on the The Berkeley Resort the place he was Bars Supervisor for The Blue Bar and The Berkeley Bar & Terrace, Di Monaco joins Home of Suntory at a key second, with the Home set to have fun its 100 yr anniversary subsequent yr.
Along with appearing as model ambassador, Di Monaco will even champion Japanese tradition and bartending strategies throughout the UK, in addition to taking The Home of Suntory’s advocacy program, Dojo, into 2023 and past.
Andrea Montague, Head of Advocacy, Edrington UK states: “Raffaele is the perfect candidate for the position; having labored in a few of London’s extremely revered institutions, he has the proper mixture of expertise between tradition and status to champion our various Home of Suntory portfolio. Not solely does he have the expertise, however he additionally has the eagerness for Japanese tradition which is essential to the position. I’m trying ahead to him becoming a member of our gifted workforce of Model Ambassadors, strengthening our advocacy work additional within the UK market.”
Di Monaco says of the brand new gig: “My love and fervour for Japanese tradition and the Japanese strategy to bartending was first ignited on the Asian-inspired institutions I labored at, comparable to Park Chinois and Hakkasan. The chance to construct on this and be an advocate for the artwork of Japanese bartending is a dream come true. The Home of Suntory portfolio is revered within the drinks world; I’m honoured to be the UK Model Ambassador for the Home of Suntory.”
