SAN DIEGO, California – RationAle Brewing™ is taking its San Diego-born, Sonoma-brewed non-alcoholic craft beers and heading east, with the announcement of its partnership with Breakthru Beverage Group, a number one North American distributor of the world’s high beer manufacturers, to assist the model’s enlargement into Colorado, the primary enlargement state after launching in California. Along with the distribution throughout Colorado, RationAle is introducing its 4 completely different Brews with out the Booze™ in six-pack cartons of 12 oz. cans, for the primary time since launching in late 2021.
“Our partnership with Breakthru Beverage couldn’t have come at a greater time, as we’ve got constructed such robust momentum within the California market, equipping us with a profitable playbook for our first foray throughout state traces,” shares Jamie Fay, Founding father of RationAle Brewing. “Breakthru is the gold commonplace of what a distribution accomplice must be. We’re honored to be welcomed into its portfolio of best-in-class beer, wine, and spirits manufacturers, to grab the immense alternative inside the non-alcoholic beer class, which is growing at a extra speedy tempo than ever.”
Having added two new flavors to its present product line, alcohol-conscious customers and craft beer lovers alike can now get pleasure from RationAle’s West Coast IPA and New England Hazy IPA — including to the present fan favorites: Citrus Hazy IPA and Mexican Lager — which are actually in-store and on-line for nationwide transport at RationAleBrewing.com.
“Whereas Breakthru could be very robust within the craft beer class, we’ve got a restricted variety of non-alcoholic (NA) choices. To greatest place us for progress within the NA beer house, we wanted to accomplice with the appropriate model. Bringing RationAle in provides large worth to our institution in addition to for the Colorado client,” stated Shane Cahill VP of Gross sales, Breakthru Beverage Colorado. “Jamie is keen about supplying the best-tasting product and that’s finally what’s going to drive individuals to RationAle. My purpose could be for RationAle to be a high 10 model in our portfolio and when you get ‘liquid to lips,’ I really feel that’s an achievable purpose.”
On the homefront, in California, RationAle has been gaining intensive traction and constructing out the non-alcoholic craft beer set within the fridges of Erewhon Market, Mollie Stone’s, Olivers, Lassen’s, Seaside Market, and extra.
“After I launched RationAle practically a 12 months in the past to supply up an awesome tasting, high quality various to these of us in search of moderation, I couldn’t have imagined the place we’d be at this stage of the sport: 4 completely-crushable flavors of NA craft brews, unbelievable retail partnerships, and a presence in each CA and CO,” stated Fay. “To say we’re stoked for what lies forward could be an entire understatement.”
Launched in late 2021, RationAle Brewing has added selection, taste, and innovation to the fast-growing U.S. non-alcohol beer class, offering brew-loving customers with rational choices to get pleasure from craft beer carefully. All of RationAle’s taste-forward brews are served in 12oz. cans, made with high-quality elements and in small batches, mimicking the daring, refreshing style of conventional craft beer.
The brand new West Coast IPA and New England Hazy IPA, like its authentic two SKUs, are crafted in small batches and undergo a proprietary dealcoholization course of that maintains the integrity of the unique craft brew.
The West Coast IPA is a throwback to the traditional Indian Pale Ale style with dry, bitter hops balanced by notes of contemporary pine and citrus, whereas the New England Hazy IPA is a juicy, hazy IPA with tropical notes of stone fruit.
As of this month, all of RationAle’s Brews with out the Booze can be found through RationAleBrewing.com and proceed to carve out fascinating beer fridge actual property in strategic retail and on-premise companions, with extra being added within the coming months.
To study extra and store for RationAle Brewing, go to www.rationalebrewing.com.
About RationAle Brewing
RationAle Brewing™ affords an revolutionary number of small-batch, non-alcoholic craft beers for these in search of to embrace moderation whereas ingesting consciously and dwelling boldly.
Based in 2021 by Jamie Fay and formally launching into the non-alcohol craft beer class in early 2022, RationAle is rooted within the thought of embracing moderation with out sacrifice, rapidly establishing itself because the official beer of moderation.
RationAle’s 4 brews with out booze are produced utilizing a proprietary distillation know-how to softly take away alcohol from the brewed beer, with minimal results on its integrity and total high quality. With the current launch of The Authentic Rationale West Coast IPA and New England Hazy IPA, RationAle’s 12 oz. cans (at $16/six-pack) are actually accessible on-line, transport nationwide, along with retail and on-premise areas all through California and Colorado.
About Breakthru Beverage Group
Breakthru Beverage Group is a number one North American beverage wholesaler driving innovation within the market with a nimble and insightful method to enterprise. Breakthru is proud to be family-owned and operated, bringing valued experience to its operations throughout the U.S. and Canada. The corporate employs greater than 7,000 associates representing a portfolio of premier wine, spirit, and beer manufacturers totaling greater than $6 billion in annual gross sales.
For Extra Data:
https://rationalebrewing.com/
