SAN DIEGO, California – RationAle Brewing™, the San Diego-born, Sonoma-brewed non-alcoholic craft beer model, pronounces its partnership with Karl Strauss Brewing Firm, the San Diego-based, impartial, craft brewery and distributor, to supply new distribution throughout retail and on-premise accounts all through Southern California. RationAle would be the distributor’s first and solely model of non-alcoholic beer, in its rising portfolio, as increasingly shoppers search choices for moderation.
Karl Strauss has been pioneering the craft beer scene with progressive beer releases for greater than three many years. With its distribution arm, Karl Strauss Distribution, the brewery is giving different impartial beverage producers, like RationAle, a chance to leverage its experience and useful resource channels to successfully scale their manufacturers.
“We’re stoked to have such a good, skilled and passionate crew representing RationAle, as we additional the attain of our non-alcoholic brews into the SoCal craft beer scene,” shares Jamie Fay, Founding father of RationAle Brewing. “With how rapidly the demand for high-quality, non-alcoholic choices is rising, we’re on a mission to have our brews accessible in retail and on-premise locations the place shoppers go to seek out and revel in the very best craft beer within the area.
Launched in late 2021, RationAle has added selection, taste and innovation to the fast-growing U.S. non-alcohol beer class, offering brew-loving shoppers with scrumptious choices to get pleasure from craft beer sparsely. All of RationAle’s completely-crushable, non-alcoholic craft brews are served in 12oz. cans, made with high-quality substances and in small batches, sustaining the daring, refreshing style of conventional craft beer.
“We’re excited to welcome RationAle to the Karl Strauss Distribution household, as our crew’s first foray into the non-alcoholic craft beer class,” states Chad Well being, Vice President, Gross sales and Advertising and marketing, at Karl Strauss. “We all know shoppers love high quality craft beer, are enthusiastic about style, and wish taste/fashion selection; and we additionally know they need all of these issues whereas more and more trying to average their alcohol consumption. With RationAle in our portfolio, alongside our rising checklist of conventional craft beers, we’ve the chance to drive incrementality for our clients, and enhance the variety of folks having fun with beer on extra events than ever earlier than.”
RationAle’s partnership with Karl Strauss follows the appointment of Debbie Novograd, former Vice Chairman of the Board and CEO of BevZero and Director of Advertising and marketing for Starbucks, as a Strategic Advisor (https://www.prweb.com/releases/2022/9/prweb18930893.htm), in addition to its partnership with Breakthru Beverage Group, a number one North American distributor of the world’s prime beer manufacturers, to help the model’s enlargement into Colorad0.
RationAle’s Brews with out the Booze™ can be found through the RationAle Brewing web site and proceed to carve out fascinating beer fridge actual property in strategic retail and on-premise companions, all through California and Colorado, together with Entire Meals Market, Erewhon Market, Mollie Stone’s, Olivers, Lassen’s, and Seaside Market, with extra being added within the coming months.
About RationAle Brewing™
RationAle Brewing™ provides an progressive number of small-batch, non-alcoholic craft beers for these in search of to embrace moderation whereas ingesting consciously and dwelling boldly. Based in 2021 by Jamie Fay and formally launching into the non-alcohol craft beer class in early 2022, RationAle is rooted within the concept of embracing moderation with out sacrifice, rapidly establishing itself because the official beer of moderation. RationAle’s 4 brews with out booze are produced utilizing a proprietary distillation expertise to softly take away alcohol from the brewed beer, with minimal results on its integrity and general high quality.
With the current launch of The Authentic Rationale West Coast IPA and New England Hazy IPA, RationAle’s 12 oz. cans (at $16/six-pack) at the moment are accessible on-line, delivery nationwide, along with retail and on-premise areas all through California and Colorado.
About Karl Strauss Brewing Firm
Karl Strauss Brewing Firm has been proudly impartial since 1989, pioneering the craft beer scene with progressive and award-winning releases. Devoted to rising the craft beer trade in San Diego and past, Karl Strauss Distributing helps fellow brewers by giving them an avenue for bringing their labors of affection to market.
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