SAN DIEGO, California – RationAle Brewing™, the San Diego-born, Sonoma-brewed non-alcoholic craft beer model, continues its state-by-state takeover with the announcement of its new distribution cope with Hensley Beverage Firm, Arizona’s main beverage distributor. The partnership permits RationAle’s Brews with out the Booze™ to succeed in each nook of The Grand Canyon State by way of Hensley’s community of greater than 9,000 retail companions.
“Now we have seen an unprecedented enhance within the demand for non-alcoholic beer. The addition of RationAle helps us not solely meet that demand, but additionally ship a portfolio of premium flavor-forward craft brews to our shoppers,” mentioned Max McClure, Hensley’s senior model supervisor of craft beer, wine and spirits. “As a fellow family-owned firm, Hensley felt a direct kinship with Jamie and Wendy at RationAle. Then, we tasted the brews and have been hooked. We will’t wait to see RationAle popping up at events, on dinner tables and in coolers throughout Arizona, this spring.”
RationAle’s entrance into Arizona is the newest in its fast, multi-state progress, together with distribution offers with Bigfoot Drinks and Maletis Beverage in Oregon, Karl Strauss Brewing in Southern California and Breakthru Beverage Group in Colorado. RationAle has strategic plans for additional eastward growth in 2023, touchdown within the Midwest, East Coast and plenty of key markets in between.
“Whereas it’s been a wild, enjoyable and fructuous experience to date, RationAle continues to be a startup within the business, so the worth of Hensley’s partnership and experience gained over greater than seven a long time is invaluable to our continued progress and success within the class,” mentioned RationAle’s Co-Founder and Government Vice President of Gross sales, Wendy Pickett. “We really feel lucky to have solid relationships with the perfect within the enterprise, and are eyeing extra partnerships and extra markets, giving craft-beer followers entry to great-tasting non-alcoholic choices which can be utterly crushable, all whereas supporting moderation.”
RationAle’s Brews with out the Booze™ can be found by way of RationAleBrewing.com and proceed to carve out fascinating beer fridge actual property in strategic retail and on-premise companions all through California, Colorado, Nevada, Oregon and now, Arizona, together with Complete Meals Market, Market of Selection, Erewhon, Mollie Stone’s, Olivers, Nugget, BevMo! and Complete Wine.
About RationAle Brewing™:
RationAle Brewing™ affords an modern number of small-batch, non-alcoholic craft beers for these in search of to embrace moderation whereas ingesting consciously and residing boldly. Based in 2021 by Jamie Fay and formally launching into the non-alcohol craft beer class in early 2022, RationAle is rooted in embracing moderation with out sacrifice, rapidly establishing itself because the official beer of moderation. RationAle’s 4 Brews with out the Booze™ are produced utilizing a proprietary distillation expertise to softly take away alcohol from the brewed beer, with minimal results on its integrity and total high quality.
With the current launches of West Coast IPA and New England Hazy IPA, RationAle’s 12 oz. cans (at $16/six-pack) are actually obtainable on-line, transport nationwide, along with retail and on-premise places all through California, Colorado, Nevada, Oregon and Arizona.
About Hensley Beverage Firm:
Hensley is a multi-generational, family-owned, native Arizona beverage wholesaler that distributes a various and first-rate portfolio of drinks, together with Anheuser-Busch InBev beers, high promoting native and regional craft beers, premium non-alcoholic drinks, water, soda, tea, wine, and spirits. Hensley maintains a proprietary service fleet of greater than 800 autos and has the help of over 1,100 workers, servicing a buyer base of greater than 9,000 retail accounts all through Arizona from a number of state-wide branches. With company headquarters situated in Phoenix, Hensley additionally has absolutely operational managed atmosphere warehouse area in 5 completely different places throughout Arizona together with Tucson, Flagstaff, Prescott Valley, Chandler and Present Low.
For Extra Data:
https://rationalebrewing.com/
