RÉMY MARTIN AND GRAMMY AWARD-WINNING GLOBAL SUPERSTAR USHER TEAM UP TO CELEBRATE NOTES OF LIFE, MUSIC AND COGNAC IN “LIFE IS A MELODY” CAMPAIGN
Rémy Martin & Usher Reunite with New Marketing campaign Celebrating the Harmonious Mix of Music, Tradition and Cognac Tremendous Champagne
Rémy Martin, Cognac Tremendous Champagne, and Grammy award-winning world famous person Usher workforce as much as debut a brand new world marketing campaign, “Life is a Melody.” That includes a observe from Usher’s extremely anticipated new album, the marketing campaign invitations music and spirits fanatics alike to embark on a harmonious journey the place the notes of Rémy Martin and the melodies of life intertwine in good concord.
The marketing campaign is impressed by the concept a ravishing melody is created via the concord of concepts, influences, encounters and experiences – the visuals and actions in “Life is a Melody” seize on a regular basis components harking back to music notes. Teasing followers with a preview of a brand new track, Comin’ Residence, from his highly-anticipated album, Usher takes heart stage within the inventive, sitting on the piano and enveloped within the embrace of Rémy Martin 1738 Accord Royal and XO bottles. Each ingredient, from the charming visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.
“As an artist, I’ve at all times drawn inventive inspiration from totally different aspects of life which are expressed via my music,” says Usher. “I’m extremely excited to proceed my partnership with Rémy Martin, representing their distinctive cognac expressions of 1738 Accord Royal and now, for the primary time Rémy Martin XO, sharing an unique preview of my new music in a marketing campaign that captures the breadth and limitless prospects of lovely composition and marvelous melody.”
Alongside Usher, the marketing campaign brings collectively distinctive inventive abilities together with Director Fleur Fortune, Chief Strategist Associate Aakomon Jones and Choreographer Cathy Ematchoua. With their experience, these creatives contribute to the symphony of inventive expression, infusing the marketing campaign with recent power and elevating the idea that each notice, each pour, and each bottle is about extra than simply style, it’s the fruits of historical past, place, and folks converging to create one thing really outstanding.
“By way of this partnership, we proceed to attract inspiration from music as a timeless supply,” mentioned Jean-Philippe Hecquet, Chief Govt Officer of the Home of Rémy Martin. “The ‘Life is a Melody’ marketing campaign, in collaboration with Usher, embodies the inventive synergy between Cognac, music, and life itself. This concord is mirrored within the various vary of tasting notes that mix collectively to create refined expressions”
“The ‘Life is a Melody’ marketing campaign embodies the fusion of Rémy Martin’s beautiful cognac, the enchantment of music, and the artwork of curler skating,” says Tina Reejsinghani, Vice President of Luxurious Manufacturers at Rémy Cointreau Americas. “This marketing campaign, and the introduction of the Rémy Après Skate and cocktail expertise underscores our timeless dedication to the tradition of music and to our shoppers who worth distinctive experiences and the unparalleled craftsmanship of Rémy Martin.”
As an extension of the marketing campaign, Rémy Martin and Usher will embark on a nationwide tour throughout the US that embraces Usher’s deep connection to skate tradition. With its roots intertwined in Usher’s love for music and the colourful skate communities, the “4 on the Flooring” pop-up skate experiences will come to life in cities together with New York Metropolis, Los Angeles, Las Vegas, Chicago, and Atlanta. Every skating expertise can be accompanied by an immersive Rémy Après Skate speakeasy for a noteworthy cocktail expertise, that includes a collection of specialty cocktails the place Rémy Martin 1738 Accord Royal and XO take heart stage, together with the UR Approach, which spotlights Rémy Martin 1738 Accord Royal in a recent, gentle and refreshing approach and a trio of Rémy XO Previous Vogue variations that every function a spicy, fruity and bitter profile.
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