“Rémy Martin has an extremely wealthy historical past, and we’re consistently striving to achieve new audiences each day by way of new mediums and channels, just like the Tremendous Bowl” says Nicolas Beckers, President & CEO of Rémy Cointreau, Americas. “For Rémy Martin to be current at Tremendous Bowl LVII for the primary time is a serious step in our continued quest for excellence as a Cognac Home. This marketing campaign is an extension of our funding as an organization, with Tremendous Bowl LVII marking Rémy Cointreau’s third straight yr collaborating, and we’re excited to share our message of teamwork, inspiration, and keenness with followers of the game nationwide.”
After the spot launched on Tremendous Bowl Sunday, outcomes-based measurement agency EDO (Leisure Knowledge Oracle) scored every advert primarily based on on-line engagement following its airing, with Rémy Martin’s commercial performing extraordinarily properly. Rémy Martin’s advert ranked #25 out of 124 advertisements within the sport and outperformed the median Tremendous Bowl advert by 2.7x. Of all spirits and beer advertisers in the course of the massive sport, Rémy Martin was the third most searched model instantly following the spots airing, with Serena rating amongst the highest 15 celebrities by way of affect for “Inch by Inch,” which is 9 spots increased than her different commercial.
Rémy Martin discovered the proper companion in Williams to mark their Tremendous Bowl debut. Taking inspiration from the enduring soccer movie from Warner Bros. Photos, Any Given Sunday, wherein the well-known “Inch by Inch” speech was recited by fictional coach Tony D’Amato.
Rémy Martin’s first Tremendous Bowl commercial celebrates teamwork in lots of kinds by highlighting how people work as a part of a collective staff and try for true excellence collectively. To convey that, the advert paid homage to the enduring speech that modified the sport in soccer and reimagines it with a powerhouse expertise like Serena Williams so it may be relevant to many several types of groups and day by day life. This speaks to Rémy Martin’s overarching “Group Up for Excellence” mission, which they’ve championed of their core values and highlighted with musical artist Usher for years, even creating a brief movie referred to as “Group up for Excellence – The Movie” starring Usher.
