Rémy Martin and award-winning furnishings and lighting designer Lee Broom have teamed up for a limited-edition reinterpretation of the model’s iconic XO decanter. The Rémy Martin XO Restricted Version by Lee Broom decanter establishes a tasting ritual that’s trending amongst a brand new technology of Cognac connoisseurs: Rémy Martin XO on ice.
As one in all London’s famed product designers, Lee Broom has gained over 30 awards for his luxurious furnishings and lighting designs and is well-known for his use of sunshine and reflections in his work. Impressed by his background in trend, Lee blends magnificence and modernity by combining high-quality craftsmanship and modern know-how that honors Rémy Martin’s heritage model, with an sudden twist. His ardour for excellence and creativity made teaming up with Rémy Martin a pure and synergetic collaboration.
“There was an instantaneous connection”, says Broom. “I’m about seamless perfection, uniqueness, heritage and craft, and people themes are very prevalent at Rémy Martin, a Home that’s so steeped in historical past and heritage but at all times transferring ahead, nonetheless fashionable and modern. It’s an honor to work on such a singular and iconic decanter and put my very own twist on it.”
That is the primary time since its creation in 1981 that the XO decanter has been reimagined. Broom’s precision and distinctive consideration to element is represented by way of carvings of a whole lot of high-quality ‘starburst’ cuts into the indents of its photo voltaic form. Every reduce symbolizes one of many a whole lot of eaux-de-vie inside the Rémy Martin XO mix. Impressed by icicles, they amplify the radiance and opulence of the mix, coupled with the array of aromas revealed with the addition of a single ice dice too:
“I wished to convey the opulence of Rémy Martin XO, but additionally the expertise of serving it on ice, which is a lovely solution to style cognac. The cuts convey a way of icicles in addition to radiance across the circumference of the bottle. They bring about a way of coldness,” says Lee Broom.
To have fun the launch of the Lee Broom restricted version Remy Martin XO decanter, Rémy Martin is inviting guests to plunge into the radiant and sensorial Remy Martin XO on ice universe. By way of a completely immersive 3-D rendered cellular expertise, guests can uncover the designer’s inspirations and processes, and a customized Rémy Martin XO tasting information to savor it at dwelling, alone or with buddies.
Final month, Rémy Martin and Usher teamed as much as launch the “Usher x Rémy Martin 1738: A Style of Ardour” international marketing campaign, that includes a limited-edition bottle and NFT, whose design was impressed by A.I. built-in know-how.
