Beam Suntory has named Robbie Millar as managing director of the Scotch & Irish Model Home, overseeing a model portfolio that features Laphroaig, Bowmore, Auchentoshan and Kilbeggan.
Millar’s expertise consists of 20 years within the premium spirits and beer trade, as he joins from Carlsberg the place he served as VP of worldwide advertising, the place he managed the Carlsberg and Tuborg manufacturers.
Jessica Spence, president of manufacturers at Beam Suntory stated: “Robbie is an distinctive, commercially astute chief who will steer, alongside an excellent staff, our Scotch and Irish Model Home into an ever-stronger place. Extra sustainable and extra premium and at all times with our shoppers and prospects on the coronary heart of our plans.”
Previous to Carlsberg, Millar served as world director, class growth for SAB Miller, senior companion and managing director for Kantar Consulting, and managing director for Compass Field Whisky.
Millar stated: “I’m a custodian of iconic Scotch and Irish whiskies and have an obligation to construct these manufacturers for the good thing about all our folks, shoppers, prospects and the native communities during which we function. Underpinning all our work can be a deep perception in craft, high quality and sustainability.”
