BROOKLYN, NY – Run The Jewels, the prolific duo of Killer Mike and EL-P, and famend craft beer stalwarts Brooklyn Brewery, who helped pioneer the American craft beer revolution, launch their new collaborative brew – a double pilsner, dubbed 36” Chain. This restricted version launch is rolling out all through NYC, and shall be obtainable on the group’s landmark run of 5 reside concert events at MSG in August, in addition to through BaRTJ, the group’s personal newly launched direct-to-consumer ordering service.
That includes placing art work created by label design contest winner Matt C. Harvey, 36” Chain is a satisfyingly snappy double pilsner made with fonio, an historic West African grain famend for its resilience and distinctive taste. It has golden notes of lychee with gentle honey, an assertively crisp end, and pairs properly with a lot of Run the Jewels’ favourite meals and actions: bagels, lemon pepper wings, tacky grits, burgers and fries, and, in fact, loud music. Particular 36” Chain restricted version merchandise, together with hats and pint glasses may also be obtainable on the market, beginning August eighth.
“Run the Jewels are a band who’re on the market with an edge and a message, so we undoubtedly didn’t wish to simply telephone this one in,” explains Brooklyn Brewery’s James Beard Award-winning brewmaster Garrett Oliver. “ After I met with the band, I joked that I wished to make a “tactical pilsner” – a beer that “tastes like beer”, however has some refreshing chunk and fruitiness that comes from using fonio. And it’s a little bit bit robust as a result of nothing RTJ does is gentle!
Consistent with Run the Jewels’ dedication to placing a reimbursement into the communities the place their beers are made, a portion of proceeds from the sale of 36” Chain shall be donated to the Crimson Hook Artwork Undertaking, (R.H.A.P). The group’s mission is “rooted within the conviction that artistic self-expression is a transformative expertise that enriches people and communities.”
Brooklyn native EL-P states, “On our surprising journey into the craft of brewing, we’ve been lucky to work with an incredible group of artists & lovers from everywhere in the world, and we couldn’t be extra enthusiastic about our new collaboration with the great individuals at Brooklyn Brewery. From the second we talked to them it was clear that they really care about what they’re doing and so they actually get the place we’re coming from. This one goes to be particular.”
ABOUT BROOKLYN BREWERY:
Brooklyn Brewery is a number one world unbiased craft brewer and a pioneer of the American craft beer revolution. From our dwelling in Williamsburg, Brooklyn, we draw inspiration from our area people of innovators and makers to unfold the tradition and creativity of craft beer to over 30 states and greater than 30 nations on 5 continents. Study extra at brooklynbrewery.com.
ABOUT RUN THE JEWELS:
Run The Jewels is the Grammy-nominated & Gold-certified powerhouse rap duo of El-P and Killer Mike, two of probably the most distinctive and celebrated names in rap music. Representing Brooklyn & Atlanta, they may have appeared like an unlikely pairing on paper after they teamed up in 2013, however the duo tapped right into a artistic synergy that subverted and pulverized all expectations. Throughout 4 basic albums Run the Jewels has cemented their musical alliance with a set of uncompromising, ahead considering hip-hop, garnering limitless crucial and fan accolades for his or her distinctive skill to straddle the worlds of pointed social commentary and uncooked, boisterous enjoyable. They’re at present on a world tour with their buddies Rage In opposition to the Machine.
