ST. LOUIS, Missouri – Schlafly Beer and WellBeing Brewing Co. announce the discharge of Match Day Mild, a 35-calorie, non-alcoholic English Pale Ale, formally launching on Friday, Nov. 18. Match Day Mild is a brand new type launch from the 2 brewing firms, who introduced a three way partnership this summer season. The NA craft beer celebrates St. Louis’ love of soccer via the packaging and elements used to brew it, and the type choice is an intentional nod to Schlafly’s flagship beer over the previous 30 years.
“This new type showcases our wealthy historical past at Schlafly in addition to St. Louis’ pleasure for soccer,” says CEO Fran Caradonna. “The English Pale Ale has been intricately linked to the game for generations. Our brewing groups captured the genuine style of our flagship English Pale Ale whereas additionally providing a low-calorie, non-alcoholic possibility, which is not any small feat.”
“Match Day Mild actually brings our collaborative partnership to life,” says WellBeing Brewing Co. CEO Jeff Stevens. “From the can design to the style, it delivers on the standard that craft beer drinkers count on from each manufacturers. Each WellBeing and Schlafly even have a robust dedication to our neighborhood, and this non-alcoholic craft beer provides everybody an choice to have fun the joy round soccer in St. Louis.”
Primarily based on the unique recipe from Schlafly Beer, the elements function London yeast, Essex Chocolate malt, East Kent Golding, Northdown, and Pilgrim hops. Schlafly and WellBeing use the most recent in brewing experience and expertise to create a true-to-taste brew with out the alcohol.
Schlafly Beer, St. Louis’ authentic, unbiased craft brewery, and WellBeing Brewing Co., a fast-growing nationwide non-alcoholic craft beer pioneer in St. Louis, introduced a three way partnership in July 2022, which permits each manufacturers to enchantment to right now’s fashionable ingesting shopper. A 2021 IWSR examine discovered greater than half (58%) of no/low alcohol shoppers select to change between no/low alcohol and full-strength alcoholic drinks on the identical event, whereas solely 14% state that they don’t drink alcohol in any respect, signaling indicators of moderation and well being consciousness as shopper drivers.
As companions, Schlafly Beer brewed and packaged Match Day Mild and can accomplish that for brand spanking new non-alcoholic merchandise for WellBeing. Schlafly additionally manages the gross sales and manufacturing of WellBeing NA manufacturers, collaborating with WellBeing’s present contract brewing and distributor companions, and manages stock, supplies procurement, logistics, and gross sales assist. WellBeing oversees product growth, advertising, content material, publicity, and grows its e-commerce enterprise.
The non-alcoholic beer is obtainable now throughout Schlafly’s distribution in addition to Schlafly’s 4 brewpubs: Schlafly Faucet Room in downtown St. Louis, Schlafly Bottleworks within the Maplewood neighborhood of St. Louis, Schlafly Bankside in St. Charles, MO and Schlafly Highland Squarein Highland, IL.
About Schlafly Beer
Schlafly Beer, St. Louis’ authentic, unbiased craft brewery, proudly brews a various assortment of beers all year long. Our brewers use quite a few hop varietals, malts, grains, fruits, pure elements and yeast strains from world wide to make each Schlafly beer distinctive. As a part of our dedication to sustainability and our communities, we collaborate with native suppliers and neighborhood companions. Schlafly is a go-to throughout the Midwest and East Coast, and is a staple at numerous high-quality institutions, backyards and basement bars. Be part of us at The Schlafly Faucet Room, Schlafly Bottleworks, Schlafly Bankside and Schlafly Highland Sq., in addition to on Fb, Instagram, and Twitter.
About WellBeing Brewing Co.
WellBeing Brewing, based in 2018 by Jeff Stevens and Genevieve Barlow, is a nationally acknowledged craft brewery solely devoted to brewing great-tasting non-alcoholic (NA) craft beers for discoverers and recoverers alike. The thought behind the brewery was born out of a private want by Jeff, who’s 25+ years sober, to raise the non-alcoholic social panorama after having skilled the fixed disappointment of restricted beverage decisions obtainable for individuals who don’t drink alcohol, in addition to the damaging stigma related to not ingesting. With two places in St. Louis, MO and Virginia Seaside, VA, WellBeing beers are brewed for anybody who enjoys an energetic way of life, is reevaluating their relationship with alcohol, or just desires to take the evening off, however nonetheless be social and really feel included within the enjoyable. WellBeing Brewing’s portfolio of craft beers can be found on its web site and at main retail chains all through the USA.
For Extra Info:
https://www.schlafly.com
