There are gins and there may be Seventy One: unapologetically grown-up, undeniably glamorous and unconventionally and deliciously golden. From the outset this supermodel of a gin was created to face out from the remaining – not simply within the design of the perfume-like bottle however from the distinctive character of the contents inside. In brief, it’s a factor of magnificence created by photographer Mert Alas, a person with an eye fixed for element, a discerning palate and a ardour for the easiest.
He’s additionally a person who appreciates the ability of blending in good firm. Not simply when it comes to the fabulous faces that he’s photographed – assume the likes of Madonna, Rihanna, Woman Gaga, Jennifer Lopez and lots of extra, however relating to showcasing his gin. A undeniable fact that was demonstrated on the current launch of Seventy One Gin in New York.
The 2 nights of fabulousness took in signature Golden Martinis offered in superb type by one of many world’s high ‘tenders, the all the time congenial Simone Caporale at Takuma Watanabe’s Martiny’s. In attendance New York’s tastemakers of the cocktail type from bars similar to Angel’s Share, Shinjis and Double Rooster Please in addition to specifically invited press. The following day noticed the attractive individuals collect at a shock ‘occurring’ within the iconic foyer on the Mercer Lodge. On the menu, free-flowing Golden Martinis with fab tunes spun by Pores and skin.
We’ll be partnering with Seventy One Gin all through 2025, sharing the tales, occasions and collaborations deliberate all year long. Preserve updated @seventyonegin
