Increasing Management in At-Dwelling Cocktails and Tech Enablement
ShakeStir, the father or mother firm of Cocktail Courier and Thirstie, is thrilled to announce the acquisition of Shaker & Spoon, the premier cocktail subscription field service that has shipped over 10M+ cocktails to its hundreds of home-bartender customers for over a decade. This strategic acquisition strengthens ShakeStir’s place as the final word ecosystem for cocktail fanatics and types alike, seamlessly integrating curated cocktail experiences with industry-leading e-commerce options.
A Excellent Mix of Experience and Innovation
Shaker & Spoon, recognized for its handcrafted cocktails and deeply engaged group of cocktail lovers, joins ShakeStir’s portfolio, which incorporates Cocktail Courier and Thirstie. This acquisition brings collectively two complementary approaches to cocktail tradition:
● Cocktail Courier excels as a high-volume cocktail bar, crafting and delivering expertly-made cocktails at scale, partnering with iconic manufacturers and occasions such because the Grammys, Oscars, and Netflix.
● Shaker & Spoon operates like a speakeasy, providing a hands-on, immersive mixology expertise, empowering customers to create cocktails developed by the world’s finest bartenders.
With this addition, ShakeStir is uniquely positioned to supply an unequalled at-home cocktail expertise, catering to each informal customers and devoted cocktail aficionados.
Enhancing E-Commerce and Tech Enablement for the Beverage Trade
The acquisition additionally aligns with ShakeStir’s continued funding in e-commerce innovation by way of Thirstie, the chief in alcohol compliance and digital storefront options. Thirstie has powered extra liquor model web sites than every other firm, and with the latest launch of its SDK answer, ShakeStir is setting a brand new commonplace for seamless model integration and client engagement within the beverage alcohol {industry}.
A Imaginative and prescient for the Future
Because the beverage alcohol e-commerce {industry} is projected to achieve $36B by 2026 (+20% progress), ShakeStir is devoted to shaping its future. This acquisition marks a big step towards connecting manufacturers, retailers, and customers by way of a frictionless digital ecosystem that delivers premium cocktail experiences and expands the attain of rising and established spirit manufacturers.
“We couldn’t be extra excited to welcome Shaker & Spoon to the ShakeStir combine,” stated Scott Goldman, CEO of ShakeStir.
“Their deep ardour for craft cocktails and engaged subscriber base completely complement our mission. Collectively, we’re redefining what’s doable in at-home mixology and beverage alcohol e-commerce.”
