Sorel, the hibiscus liqueur impressed by the ancestral Afro-Caribbean beverage, has as soon as once more solidified its standing because the the most-awarded American-made liqueur.
After a formidable return to the market within the fall of 2021, the model has obtained over 110 top-ranking honors and distinctions from the business’s most coveted spirits competitions. This 12 months has been no exception, with 55 gold (or greater) medals for high quality, taste and design.
“As a craft model, we merely don’t have the finances to compete with our bigger colleagues in relation to creating consciousness,” says Jackie Summers, Founding father of Sorel.
“The flexibility to distinguish your self in a crowded market is a advertising and marketing absolute. With a mean score of 95 throughout a number of contests in 2023, we’re making a nationwide dialog: is Sorel one of the best liqueur presently produced within the US? Arguably.”
Sorel is the primary and solely alcoholic, shelf-stable model of the 500-year-old vivid pink beverage, sorrel. A secret recipe that took 624 makes an attempt to good, the liqueur is made with Moroccan hibiscus, Brazilian clove, Indonesian cassia, Indonesian nutmeg and Nigerian ginger.
Sorel gained the Chilled 100 Bartenders Seal of Approval, 2022. To see in case your model has what it takes to earn a Bartender Seal of Approval enter right here, The Chilled 100 Spirits Awards.
Sorel is presently bought in retail retailers, resorts, bars, and eating places throughout the nation. For extra info on Sorel and the total record of awards, go to SorelOfficial.com.
About Sorel Liqueur
Sorel Liqueur is an alcoholic rendition of sorrel, the five hundred+-year-old conventional hibiscus-based beverage dropped at the Caribbean from West Africa. After being identified with a spinal tumor and given a small likelihood to dwell, Jackie Summers beat these odds and left his decades-long company profession to create Sorel to honor his Barbadian heritage. Following 623 failed makes an attempt, Summers perfected the primary and solely shelf-stable sorrel liqueur.
After a formidable debut in 2013, Sorel ceased manufacturing for a number of years and was introduced again to the market in September 2021 with the assist of Fawn Weaver and the Uncle Nearest Enterprise Fund. Sorel can be obtainable in 35 states by the top of 2023 and continues to broaden its presence in bars, eating places, and retailers all through the US, in addition to impending availability internationally. Go to SorelOfficial.com for extra info and observe @SorelOfficial on Instagram and Fb.
