Veteran Trade Government Joins Progressive California Distributor/Dealer
Petaluma, Calif. – September 14, 2022 – Springboard Wine Firm is worked up to welcome trade veteran Jay James to the administration workforce. Jay joins Springboard as vice chairman and common supervisor, working alongside homeowners Sybil Ajay Sanford and Elizabeth Corsini, and together with Bruce King, chief monetary officer.
Jay’s intensive background in hospitality, distribution and provider relations will probably be instrumental to Springboard’s mission of holding the wine and spirits trade various, fulfilling, and chock filled with humanity. Homeowners Sybil and Elizabeth have spent the final sixteen-plus years constructing an distinctive portfolio and workforce, all in help of their clients, they usually couldn’t be extra excited to have the energy of experience and management that Jay gives.
Elizabeth Corsini says about Jay, “It appears like an early Christmas so as to add somebody with such a excessive stage of talent, thoughtfulness and dedication to the ceaselessly overwhelming mixture of efforts required to steer a rising distribution enterprise. We’re thrilled to convey him to the workforce.”
In 1986, James launched his profession in hospitality on the Ritz Carlton Atlanta, and moved on to roles as wine director for a number of high-profile eating places within the space earlier than migrating to distribution, dealing with key account gross sales for Atlanta Wholesale Wine starting in 1995. After incomes the rigorous Grasp Sommelier Diploma in 1997, Jay was tapped to open the Bellagio Resort in Las Vegas as director of wine in 1998. 2005 noticed him be part of the management of Southern Wine and Spirits Nevada, finally serving there as vice chairman of effective wine. Altering gears to the vineyard phase in 2013, he moved to Napa Valley and took on the position of director of gross sales for Chappellet Winery. Senior-level posts with Larkmead Winery and Joseph Phelps Vineyards adopted, previous to Jay’s appointment with Springboard.
Sybil notes, “At Springboard we consistently search enchancment, try to embrace the adjustments that include development, and deal with our final goal of reaching excellence as a distributor. We’re excited to welcome Jay to assist us accomplish these objectives.”
Schooling has remained a precedence all through Jay’s profession, from talking at prime wine and meals occasions, writing for varied nationwide publications about wine and drinks, instructing and analyzing for the Courtroom of Grasp Sommeliers, to serving as Chairman of SommFoundation. Such formidable assets and expertise now come to the Springboard workforce, in service of serving to them attain their objective of being one of the best gross sales power within the trade.
“Springboard Wine Firm is maybe essentially the most progressive and progressive distributor I’ve encountered but,” Jay explains. “Sybil and Liz have constructed a vibrant gross sales group and a exceptional firm. It’s a privilege to affix them and the Springboard workforce of their mission.”
About Springboard Wine Firm
Based in 2006, Springboard Wine Firm is a household and women-owned enterprise, established to advertise and distribute small, choose, family-owned wineries and crafted spirits producers. Springboard is devoted to representing and distributing beverage creations from their progressive group of producers all through the California market.
