Wednesday, August 17, 2022
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St-Rémy pronounces enlargement into new international markets – Drinks Worldwide


French Brandy firm, St-Rémy, is celebrating the success of its St-Rémy Signature which launched in 2020 and is displaying progress in its pioneering markets of Canada, USA and Australia, because it continues to develop into new markets.

The subsequent territories to activate would be the French brandy markets of the UK and Taiwan, in addition to Jamaica and GTR Americas, which is able to see a roll out in September this yr.

St-Rémy’s grasp blender, Cécile Roudaut, stated: “This expression is an authentic creation, designed to be found by a brand new period of brandy-drinkers. Whereas respecting the normal French brandy values and processes, I’ve added a maturation stage in small virgin oak barrels, which marks its distinction and creates a easy brandy with elegant notes of vanilla, a touch of toasted French oak and a velvety texture.”

Following a profitable launch in Canada in 2020, the model is on monitor with its goal to almost double market gross sales over the following yr, into 2023 with Australia additionally displaying a powerful affinity to the model, with encouraging gross sales in New South Wales.

Hervé Buzon, St-Rémy’s international model director stated: “Following a profitable launch in a few of our key markets, we’re thrilled to convey this expression to new audiences throughout the globe and proceed to offer bartenders with new mixology choices.”

Supporting the UK launch shall be a powerful presence at Cocktails within the Metropolis, London, with the model asserting that the St-Rémy Signature shall be listed at main grocery store, Sainsburys, in October. 

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