Undeniably, the pandemic modified the beer trade in some ways. However maybe the most important shift has been the event of to-go applications at breweries throughout the nation.
When the pandemic first hit in early 2020, thirty-nine states issued emergency orders permitting the authorized sale of alcoholic to-go drinks, and 7 out of ten full-service operators reporting they began alcoholic to-go applications in the course of the pandemic, in response to the Nationwide Restaurant Affiliation’s trade report launched in January 2021. Practically half of these states have gone on to make these to-go gross sales everlasting.
Why?
As a result of for a lot of breweries, to-go gross sales saved them afloat in the course of the pandemic, changing into a devoted income stream.
Pre-pandemic, brewery homeowners barely uttered the phrases “to go.” Now, they might be a very powerful two-letter phrases in a brewery’s marketing strategy.
To-go is right here to remain. In reality, it’s a precedence.
In keeping with an Alcohol To-Go examine from Technomic, fifty-eight p.c of customers reported that the choice to purchase an alcoholic beverage with their takeout impacted the place they ordered.
Past that, many people nonetheless really feel uncomfortable consuming on premise. Even two and half years later, fifty p.c of U.S. customers indicated they had been nonetheless extraordinarily or fairly involved about consuming out, in response to a International Knowledge shopper survey.
All indicators level to a local weather the place a to-go program that includes beer, cocktails, or a mixture of each will probably be crucial to a brewery or restaurant’s backside line.
But when growlers and crowlers are relics of to-go applications previous, O-I Glass’ Drinktainer™ is the brand new revolutionary packaging pushing to-go applications ahead into the longer term.
What Is Drinktainer?
Drinktainer is the final word to-go consuming expertise, remodeling beverage consumption to create a full-sensory, single-serve answer in a glass.
A ten- or 12oz, wide-mouth glass container, Drinktainer lets breweries fill to-go beers onsite for his or her prospects to take pleasure in at their leisure later, preserving the flavour, freshness, and aroma.
High to backside, the Drinktainer to-go-style container ranges up a brewery’s to-go program.
Drinktainer Retains Beer Recent and Carbonated
Top-of-the-line options of the Drinktainer begins earlier than you even open the single-serve glass bundle.
The RipCap® closure is “the widest commercially out there closure that can retain that strain and carbonation you’re on the lookout for along with your beer or any carbonated beverage,” says Jenna Siple, Advertising and marketing Analyst for North America Beer at O-I Glass.
What does each brewer concern most when packaging beer? That the freshness and taste of the beer will degrade as soon as contained in the container. The RipCap closure ensures that beer will keep recent and carbonated from the second it’s sealed to the second a shopper opens it, taking that first sip.
“To me, the expertise of opening and consuming actually stood out,” says Megan Henry, International Advertising and marketing Communications Accomplice for O-I Glass. “Drinktainer offers a brand new expertise, a brand new means of opening a container … With the wide-mouth you may have one thing new that makes all the consumption expertise stand out.”
From each a brewer’s and a drinker’s perspective, it’s a win-win.
Drinktainer’s Single-Serve Measurement Improves the To-Go Ingesting Expertise
Up to now, 64oz growlers or 32oz crowlers have been widespread strategies to bundle to-go beer proper on the spot. Whereas these vessels each have their place, until you’re bringing a bunch of beer to a celebration or going for a protracted night time of consuming, consuming such giant portions in a single sitting will be tough.
Particularly since when you crack open a growler or crowler, you should drink the beer straight away.
Drinktainer alternatively is available in single-serve 10oz and 12oz containers – which means you’ll be able to take pleasure in one or two at a time.
“Many occasions my husband and I’d go someplace and take a growler dwelling solely to open it up and say, ‘Okay, now what can we do with the remainder of this? Can we drink all of it?’” says Siple. “Drinktainer lets you say we need to take one or two of this kind or this kind and devour at our leisure versus making an attempt to make the choice to make a dedication or name it quits and dump the remainder.”
Whereas, with a growler or crowler you possibly can solely decide one beer to take dwelling, with Drinktainer you’ll be able to nab a number of varieties.
“It provides the shoppers an opportunity to attempt totally different varieties and expertise your taproom … from the consolation of their dwelling,” says Henry.
Lastly, as a result of the beer is already packaged in a ready-to-go containers, you don’t even have to pour it out in a glass.
“You’ll be able to devour it immediately from that vessel and have the very same aroma to reinforce that taste,” says Siple.
It’s one other well-thought-out characteristic of the Drinktainer that helps it stand out from the pack.
Drinktainer’s Design Enhances Taste and Aroma
Designed with the beer drinker in thoughts, Drinktainer’s distinctive 42mm wide-mouth opening ensures that whenever you take a sip you’re getting the perfect taste and aroma from that beer.
For a very long time, research have proven that eighty p.c of the flavors we style really come from our sense of odor.
Getting a whiff of your beer first elevates all the consuming expertise.
So simply think about consuming from a can with a tiny opening or perhaps a normal bottle. Each of those decrease aroma, constrict style on the tongue, and diminish mouthfeel. It’s why beer connoisseurs harp on utilizing correct glassware, pouring your beer right into a glass to unlock these scents.
With Drinktainer, you don’t even have to pour it right into a glass. The broader mouth mechanically promotes these aromas all from the single-serve container, letting prospects drink a beer as if it got here straight from the faucet.
“I’m someone that enjoys consuming beer and might acknowledge the distinction that Drinktainer offers with that wider end to offer that aroma,” says Siple. “You get a noticeably totally different style than you’ll from one other bundle sort.”
In keeping with cumulative findings from Eurofins Meals Integrity & Innovation Analysis in 2019, customers ranked Drinktainer greater in aroma and general taste in comparison with an ordinary 26mm bottle.
Past bettering the beer, all the Snifter design deliberately mimics conventional barware, giving Drinktainer that premium really feel, in response to Henry.
In that very same aforementioned examine, seventy-seven p.c of these surveyed discovered Drinktainer to be new and thrilling, whereas sixty-one p.c perceived it as a “premium” choice.
All from one sustainable glass container.
Drinktainer’s Packaging Is a Sustainable To-Go Beer Possibility
Because it’s made out of glass, Drinktainer is absolutely recyclable.
“You set a glass bottle right into a recycling bin and it’ll put a brand new glass bottle on the shelf,” says Siple.
In reality, final 12 months, the United Nations Basic Meeting authorized a decision declaring 2022 because the Worldwide Yr of Glass (IYOG) to have fun the significance of this sort of packaging.
Glass beer bottles are made of 4 easy, pure substances—silica sand, soda ash, limestone, and recycled glass. It’s 100% recyclable, again and again, and might go from curbside recycling again to the cabinets as a brand new bottle in as little as thirty days.
Plus, glass’ pure substances imply it protects the beer inside, protecting it tasting simply because the brewery supposed with none metallic aftertaste that may come from a can.
In different phrases, customers usually agree that beer simply tastes higher out of a glass bundle.
And Drinktainer is likely one of the most revolutionary.
Drinktainer Is Straightforward to Fill
Because it’s a smaller container versus a big can or glass bottle, Drinktainer is less complicated to function.
“Not as many components, not as a lot upkeep; mainly you’re taking it out of the field and also you’re able to go,” says Siple. Whereas crowler or growler machines will be unwieldy, take up numerous area behind the bar, or be tough to function, Drinktainers are simple to make use of.
Taking over much less area will be important to breweries with smaller taprooms that may not have a ton of room, particularly across the bar.
And the filling course of is straightforward.
You simply take the container to the faucet, fill it up, set the RipCap on prime of the container, and cap the container with a hand crimper.
That’s it!
Drinktainer makes it easy for any brewery to let a buyer take beer or cocktails dwelling.
Drinktainer Extends the Taproom
With Drinktainer, breweries have a singular, modern choice to put into their followers’ arms, particularly as to-go applications proceed to turn out to be extra fashionable.
“Now with extra states permitting extra to-go choices, [Drinktainer] permits their enterprise to proceed to thrive regardless of the situations of the pandemic,” says Siple.
As a result of though all states have reopened and allowed people to as soon as once more sit in a taproom to take pleasure in a beer, not everybody feels comfy consuming inside.
A viable to-go program permits brewery homeowners to “lengthen their taproom,” says Henry, “in order that the customers who select to drink at dwelling on account of comfort and luxury can nonetheless take pleasure in a fantastic tasting beer at a premium degree as if in your taproom experiencing it for themselves.”
This Is the To-Go Beer of the Future. And You Can Get It Proper Now
Total, alcoholic to-go applications are right here to remain. And all breweries ought to be fine-tuning or dialing of their to-go choices.
Particularly as fall approaches, customers ought to have the chance to take pleasure in your beer from the consolation and heat of their dwelling.
With Drinktainer, from the second you pull again the modern RipCap closure, you’re consuming a beer at its freshest and most carbonated. The distinctive 42mm opening enhances the aroma and taste of the beer whereas the glass design ensures peak consuming expertise. Even whenever you’re performed consuming one of many 10oz or 12oz single-serve containers, you’ll be able to recycle the container to assist shut the loop.
Fairly merely: Drinktainer ought to be on each brewery’s radar because the to-go choice of the longer term.
And you will get it proper now.
Study extra about how O-I’s modern Drinktainer can preserve beer recent this fall and all 12 months lengthy by visiting their Glass Catalog or contacting them immediately.
