VANCOUVER, BC – September 22, 2022 – Quini® (www.quiniwine.com), the chief in shopper sensory information and analytics options for the wine business at present introduced that Summerhill Pyramid Vineyard (www.summerhill.bc.ca) used Quini for sensory and attitudinal information delivering beneficial perception on a number of of its flagship wines in addition to reinforcing company choices on new retail show packaging alternate options.
The information helped to tell administration on its new packaging route, enabling the corporate to save lots of 84 p.c on packaging prices of what could have been deemed a extra engaging choice.
Greater than 40 frequent wine customers who participated in Quini’s newest panel wine tasting in Vancouver, chosen the successful design. Three design alternate options have been introduced with none pricing info.
“We see the intense worth that Quini information offers,” stated Joey Krueger, Director of Gross sales, Summerhill Pyramid Vineyard. “With every examine we undertake in partnership with Quini, we’re capable of extract close to quick ROI. Their work is seamless and the analytics are actionable.”
“We’re excited every time our purchasers extract worth from our information,” stated Roger Noujeim, CEO, Quini. “I stay up for persevering with to help Summerhill Pyramid Vineyard with their necessary initiatives.”
Summerhill has partnered with Quini for sensory product analysis and aggressive benchmarking to help key choices.
QUINI DATA™ is a self-serve, proprietary wine shopper sensory information and analytics resolution for wine producers. The proprietary software program system is supported by Quini led shopper sensory wine tastings designed to gather the precise information that wineries want, the place and once they want it.
The QUINI DATA platform encompasses a number of dashboard clusters to help important enterprise capabilities in a vineyard. These embrace Advertising and Model Administration, Enterprise Intelligence, Wine Making and Innovation groups, Client Perception managers, Direct To Client (DTC) and Wine Membership groups.
