Tales of the Cocktail Basis (TOTCF), organizer of drinks business convention, Tales of the Cocktail, the place new concepts, merchandise, and methods are exchanged, has introduced its partnership with Singapore Tourism Board (STB).
The Singapore x Tales collaboration marks TOTCF’s first bodily footprint in Asia to proceed its mission of teaching and supporting the drinks business, with the partnership elevating consciousness of the bars and abilities in Singapore for the worldwide bar group and shoppers.
Eileen Wayner, CEO of TOTCF, stated: “When the chance got here up, we jumped on the probability to collaborate on programming that may rejoice and showcase the excellence of the Singapore bar group. We’ve got a lot to study from Singapore’s acclaimed bars and artistic bartenders.”
The partnership was introduced on the twentieth anniversary of the Basis’s flagship occasion and can proceed to roll out by a marketing campaign together with Singapore bartending abilities, pop-ups in New York Metropolis and Singapore, and can culminate in a multi-day residency at Tales of the Cocktail 2023.
Serene Tan, director of retail and eating for STB, stated: “By way of our partnership with TOTCF, we hope to boost consciousness of the breadth and depth of our drinks tradition. This will probably be accomplished by content material and reimagined experiences, whereas profiling Singapore as a cocktail vacation spot.”
The partnership started this week at Tales of the Cocktail, with visitor shifts by Singapore bars Jigger & Pony and Nutmeg & Clove.
