Lamb Weston has launched its newest potato innovation; REALLY Crunchy Fries!
Created to fulfill rising demand for distinctive sensory eating experiences and sustainably-minded high quality elements, these ground-breaking coated fries promise an unbeatable long-lasting crunch sensation that no different fry can rival.
Developed completely for the OOH channel, REALLY Crunchy Fries are designed for the subsequent period of eating out, interesting to diners that need the easiest meals experiences, and the entrepreneurial operators searching for to serve them.
When selecting to eat out, 1 in 2 diners within the UK need meals experiences they will’t get wherever else^ and proper now 75% of diners crave indulgent meals that supply sensory pleasure as a method to spice up their psychological wellbeing and make them really feel happier.
In the meantime, UK operators need added-value merchandise that supply a ‘wow issue’ second for his or her visitors, whether or not they’re searching for a memorable in-restaurant expertise, or anticipating restaurant-quality meals as a takeaway or dwelling supply. On high of this, operators want product options which are elegantly easy, dependable and environment friendly in each sort of kitchen. Altogether this creates a necessity for a brand new technology of fries that make operators stand out for all the fitting causes.
Lamb Weston’s UK Advertising Supervisor, Pete Evans, says; “Expectations on foodservice operators have by no means been greater. Company need to be wowed like by no means earlier than and each ingredient of a dish must ship a terrific high quality sensory expertise that goes past simply style! Our industry-leading improvements in frozen fries over the previous 25 years have created a legacy for world-famous potato options in high quality, style and heat-holding capabilities, however now the time is correct to raise the fry expertise to a brand new commonplace in indulgent, sensory potato enjoyment!”
The science behind why REALLY Crunchy Fries matter
Sensory analysis by acclaimed audiologist Natan Bauman, MD, revealed that the feeling of crunchy meals stimulates emotions of enjoyment and pleasure in our brains.† This makes crunchier meals extra pleasurable to eat, so REALLY Crunchy Fries means actually happy diners!
In a separate sensory research, Professor Charles Spence of Oxford College discovered that potato chips with superior crispy and crunchy sounds had been perceived to be extra contemporary.† As customers regard freshly-prepared meals as higher high quality, frozen fries that look, really feel and style extra artisanal command a better perceived worth and supply a extra fascinating eating expertise.
Client analysis and gross sales information from all foodservice sectors over the previous decade present that diners love the look, style and heat-holding advantages of coated fries however over this time, fries with a visual, tough or uneven outer texture are perceived as extra artisanal or hand-crafted. We mixed this perception with information from cooks and visitors that exposed crucial attributes in selecting a high-quality frozen fry are actual potato style, a excessive degree of crispiness and long-lasting crunchiness.*
Pete Evans provides; “We set out with clear imaginative and prescient to create the crunchiest fry we’ve ever made, and with REALLY Crunchy Fries we’ve got cracked it! It is a actually new and actually thrilling product that’s uniquely totally different in look and mouthfeel, providing an unbeatable fry expertise for diners and an unbeatable product answer for forward-thinking foodservice operators.”
REALLY sustainably-minded…
REALLY Crunchy Fries are launched with sustainability front-of-mind. Vegan-friendly, these distinctive new fries have one of many lowest CO2 impacts of any common meals, at simply 0.5-0.6kg of carbon output per Kg of fries produced – which is decrease than pasta, rice and bread. REALLY Crunchy Fries can be found as a 9x9mm skin-on serve, which has a 6% decrease carbon footprint to comparable skin-off fries, though 6x6mm and 9x9mm skin-off choices are additionally out there.
What’s extra, these revolutionary new fries have the added advantages of greater than holding their warmth in extra of half-hour, which units a brand new benchmark for takeaway and residential supply channels. Plus they’re free from allergens and appropriate for more healthy cooking strategies, together with oven preparation.
With these thrilling new REALLY Crunchy Fries, Lamb Weston / Meijer is setting a brand new commonplace in enjoyment, high quality and worth within the frozen fries class.
Able to expertise REALLY Crunchy Fries for your self? Go to https://pages.lambweston.eu/en/really-crunchy-fries to request a pattern now.
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