Placing the highlight on Prosecco DOC “M-USE” Brut and its bottle design, Cantina Pizzolato, natural vineyard from Treviso, targeted on 3 environmentally essential ideas, Reuse, Scale back and Recycle throughout Prosecco Week USA 2022
August 1st – Prosecco week was held from 18 to 24 July 2022 in the USA of America celebrating one of the well-known wines on the planet, Prosecco. Many featured occasions animated the entire nation, from the West Coast to the East Coast. Among the many taking part wineries, Cantina Pizzolato offered their Prosecco DOC “M-Use”.
“M-Use” is a venture born in 2019 placing essential concentrate on “MULTI-USE”. “The M-Use venture began from a cautious and profound shopper evaluation of our glowing wines. An evaluation that led us to find, for instance, that these are for probably the most half ladies between the ages of 30 and 45, assiduous members of the social world and wonder fans however very attentive to points associated to the atmosphere. Therefore the instinct to rework the basic easy glass container in an object of need with a thousand lives. The principle markets they instantly embraced this venture have been Sweden and the USA of America, markets which can be continuously evolving and infrequently anticipating tendencies and tastes”- says Sabrina Rodelli, Export Supervisor of La Cantina Pizzolato.
The result’s what in the present day takes the identify of “M-USE bottle”, a wonderful instance of a inexperienced footprint that focuses on the ideas of reuse, discount, and recycling. Making the transformation from a bottle that loses its worth when empty, to at least one that you just empty deliberately to achieve fascinating new values and functions, consistent with the corporate’s sensitivity in the direction of an all the time extra sustainable and inexperienced future. The identify of this new bottle will not be unintended. In actual fact, “M-Use” is a reputation that incorporates inside itself numerous meanings: born from the extraordinary union of female views; it identifies, within the bottle, each an inspiring muse, femininity’s par excellence, and MULTI-USE.
The valuable bottle of Prosecco DOC, offered through the Prosecco Week, in actual fact, is remodeled, changing into an object of sustainable design and residential decor. The bottle has diamonds on the floor, enriching much more the Prosecco Pizzolato contained inside, which is already totally eco-sustainable as licensed natural and vegan. A ceiling lamp, a water bottle on the desk and a vase of flowers are a few of its doable reuses. All the pieces within the associated merchandising can also be environmentally acutely aware: for instance, the glasses are constituted of the minimize of the 200 ml “M-Use” bottle, the glass stopper for the water bottle and the reward field constituted of 100% recycled paper.
The Prosecco DOC “M-USE” Brut Pizzolato is a Prosecco DOC obtained solely from Glera grapes, licensed natural and vegan. Prosecco with a vivid shade, straw yellow with greenish reflections, has a harmonious and balanced fragrance, paying homage to the rennet apple. It goes properly with mild dishes similar to sushi and sashimi due to its velvety and recent taste and its high-quality and chronic perlage. Prosecco DOC “M-USE” Brut will be present in codecs of 200 ml and 750 ml.
Due to the nationwide and worldwide gala’s and occasions returning in 2022, like Vinitaly and Prosecco Week, Cantina Pizzolato made it their mission to boost shopper consciousness of inexperienced ideas of sustainability inspiring them with the various doable reuses of the bottle of the “M-USE” world.
