This fall, The Irishman, produced by Walsh Whiskey and imported by Hotaling & Co., is launching a brand new bottle design and intensive rebranding throughout all the vary within the U.S., created by HERE design company in London. This funding by Walsh Whiskey features a vary of selling initiatives. The rebrand will assist the whiskey model’s goal of doubling gross sales throughout its 50+ markets inside 5 years.
Essentially the most placing change in The Irishman rebrand is the introduction of a bespoke, tall, tapered bottle with the addition of a cork seal. A major characteristic of the bottle is a collection of embossed phrases across the decrease a part of the bottle that seize the essence of The Irishman’s focus and function, which is ‘to pursue a lifelong journey in quest of the proper dram, whereas respecting previous traditions with ambition for future prospects.’
Extra rebranding highlights embrace:
- Founder’s Reserve expression renamed The Harvest
- Caribbean Rum Cask End added to core expressions of their portfolio
- A brand new model icon which incorporates a capital letter ‘I’ (for Irishman) inside two-tone staves of a barrel, signifies The Irishman’s journey to study from the previous whereas creating the long run
- A brand new shade palette of cream, inexperienced, gray, blue, and burgundy utilized to the labels of the six core expressions of The Irishman vary
Different distinctive and notable options of the brand new labels are the addition of braille for the visually impaired and dietary data on e-labels positioned on the again of the bottle and on-line. The braille highlighting The Irishman’s model identify, can also be a private tribute by Bernard Walsh to the reminiscence of his personal grandfather, Jack Walsh, whose lack of imaginative and prescient made an enduring impression on his grandson.
GSN’s Remarks: A strong Irish with malty sweetness, supported by the secondary sherry cask ending. Medium gentle in physique, the general impact is of a pleasant and considerably breakfast-like whiskey. Notes of oven baked pancake studded with almond slices and drizzled with a contact of honey greet the palate, but are balanced by a slight tannic and oaky tempering. The end is medium-long with some baked apple and darkish cherry on the finish. A terrific whiskey that positively deserves a wider viewers. GSN Score: A
For extra data go to: Walsh Whiskey
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