Thursday, April 20, 2023
HomeBartenderThe latest innovation from Campari Group, Mayenda Tequila!

The latest innovation from Campari Group, Mayenda Tequila!


Mayenda, a brand new luxurious sipping tequila created to seize misplaced flavors from the guts of the agave, launches in the present day in america and Mexico with the introduction of Mayenda Tequila Blanco. Mayenda’s pioneering course of provides two additional steps of craft and care to make sure the deep flavors and aromas of cooked agave, which are sometimes misplaced in tequila-making, seem within the bottle. The result’s a richer, extra elegant Blanco tequila ultimate for sipping and savoring. Crafted by Maestro Tequilero Jesus Susunaga and his group of consultants at Casa San Nicolás (NOM 1440), Mayenda is the primary luxurious model innovation of its sort from Campari Group.

Mayenda was named as a tribute to Mayahuel, the Aztec goddess of agave, and celebrates the wealthy historical past of the revered plant. Every small batch is fastidiously crafted at Casa San Nicolás, in Arandas, Jalisco, to make sure a tequila of the very best high quality that honors the agave.

For Mayenda Tequila Blanco, solely the best 100% Agave Azul is hand-harvested with a low jima reduce (<3cm) to take away harshness & bitterness, earlier than embarking on the distinctive course of. The deepest flavors of agave are unearthed by including these two pioneering steps of craft and care:

  • First, macerating, or steeping, the roasted piñas (agave hearts) within the base distillate, inviting the aromas and flavors of caramelized, cooked agave into the liquid.
  • Secondly, mixing with agave miel, the “honey” from the agave cooking, to carry layers of complexity – candy, caramel, vegetal, floral, and peppery notes.

The ultimate distillation of Mayenda takes place in copper pot stills, which captures the sweetness and complexity of the cooked agave with none added sugars or components.

This distinctive mixture of time-honored craft with up to date methods creates an beautiful, wealthy, and multilayered Blanco tequila with aromas of wildflower honey and cinnamon alongside delicate high notes of orange blossom and recent grass. Moon-bright in shade, the tequila boasts a silky physique with undertones of baking spices, recent herbs and pepper that weave their method via caramelized agave notes. Finest loved neat at room temperature, the end is a lingering echo of citrus, honey, and baking spices.

Mayenda Tequila Blanco will likely be obtainable at choose retailers in Mexico for SRP $1,799 pesos and america for SRP $70USD per 750 mL bottle. Please sip responsibly.

 

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