The Macallan, along with its luxurious automotive associate Bentley Motors, has revealed the exceptional imaginative and prescient and design of The Macallan Horizon, the inspirational and extremely progressive restricted version single malt whisky in improvement by the manufacturers.
The prototype of The Macallan Horizon, which can be out there as a whisky product from summer season 2023, fuses each conventional craftsmanship and progressive supplies, with leading edge know-how to create an unique horizontal design. It was visualized following in depth collaboration between The Macallan and Bentley Motors.
In homage to The Macallan’s acclaimed Six Pillars, the muse stones of the model that account for its distinctive single malt whiskies, The Macallan Horizon idea product incorporates six distinctive upcycled, repurposed or ethically sourced supplies that are integral to The Macallan and Bentley Motors.
Amongst them are recycled copper from the disused curiously small spirit stills which have been situated inside The Macallan’s former Distillery; aluminum recovered from the Bentley Motors manufacturing course of; recycled wooden; recyclable glass and carbon impartial leather-based, regionally sourced, and in addition used within the lately unveiled Bentley Mulliner grand tourer.
The ultimate part is the very particular single malt whisky being created for The Macallan Horizon. The Macallan Grasp Whisky Maker Kirsteen Campbell developed the flavour profile for the whisky following a go to to Bentley Motors in Crewe, the place she noticed first hand their shared ardour for creativity, craftsmanship and innovation.
Collectively, the six key supplies, the vast majority of which have been sourced and produced regionally in Scotland and the UK, kind a novel idea that defies the normal vertical aesthetic of a whisky bottle and displays the horizontal trajectory of the automotive world, pushing the boundaries and the artwork of the potential.
The visionary design additionally encompasses a glass bottle with a unprecedented 180-degree twist, representing the mastery of area and time achieved by The Macallan and Bentley Motors in creating the prototype, which has no standing base.
Jaume Ferras, World Inventive Director for The Macallan, feedback: “Taking inspiration from the automotive trade, we’re showcasing our inventive imaginative and prescient and idea improvement of The Macallan Horizon, which is among the many most unusual tasks we have now launched into in our nearly 200-year historical past.
“Our collaboration with Bentley Motors and the data trade we have now undertaken because of this has impressed us to see issues very otherwise. Within the spirits world, every little thing is upright, reminiscent of our stills and our bottles. Once we appeared on the horizontal path pursued by Bentley Motors as a part of the automotive trade, it made us contemplate if and the way we may adapt this format for whisky, which finally requires to be poured.
“I’m extremely happy with the attractive design we have now created collectively for The Macallan Horizon and the distinctive supplies we’re incorporating. It merely wouldn’t be potential with out the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are famend and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”
Bentley’s Head of Design Collaborations, Chris Cooke, feedback: “Our prototype for The Macallan Horizon is actually pioneering in each its design and use of supplies. It’s a fusion of the sharply outlined but curvaceous Bentley design DNA, The Macallan’s innovation and recycled supplies from each iconic British manufacturers. The type of the design has allowed us to nearly deal with mild as one other materials in itself, and the interaction between mild and the wooden, aluminum and copper supplies is extraordinary. In being each an object of magnificence in itself and demonstrating such innovation, it’s a illustration of what’s coming subsequent from our partnership.”
For the reason that launch of their world partnership in July 2021, The Macallan and Bentley Motors – manufacturers united by a dedication to craftsmanship, creativity, innovation and sustainability – have dedicated to share learnings from their respective industries whereas persevering with to pursue the uncompromised excellence for which they’re famend.
