The idea, developed by design groups from each firms, borrows concepts from the automotive world in its use of a horizontal, moderately than vertical, bottle design, and in holding again some essential details about the product to be launched at a later date.
Macallan grasp whisky maker Kirsteen Campbell has already finalised the liquid for Horizon, following a go to to Bentley’s headquarters in Crewe, however no particulars concerning the whisky, its value or its availability, might be launched till early 2023.
The Macallan Horizon’s packaging is described by the businesses as ‘a singular idea that defies the standard vertical aesthetic of a whisky bottle’.
It has no flat base on which to relaxation the glass and aluminium decanter, which needs to be twisted by 180 levels to take away it from its exterior packaging of copper with oak inlays, cushioned with leather-based.
The packaging is designed to echo the ‘six pillars’ that underpin the flavour of The Macallan by utilizing six ‘components’: oak, copper, aluminium, leather-based, glass and single malt whisky.
Using recycled or ethically sourced supplies – copper from The Macallan’s outdated stills, oak from used casks, regionally sourced carbon-neutral leather-based – is designed to mirror each firms’ dedication to sustainability.
Jaume Ferras, The Macallan’s world inventive director, stated the corporate’s collaboration with Bentley – introduced in July final 12 months – ‘has impressed us to see issues very in a different way’.
He defined: ‘Within the spirits world, every part is upright, akin to our stills and our bottles. After we seemed on the horizontal path pursued by Bentley Motors as a part of the automotive trade, it made us take into account if and the way we may adapt this format for whisky, which finally requires to be poured.’
Details about the whisky used for The Macallan Horizon, together with pricing and availability, is anticipated in early 2023, with the product more likely to ship to prospects a number of months later.
