WILLIAMSBURG, Virginia – The Virginia Beer Firm (VBC) this week will launch Beautiful Citra IPA, the newest addition to its core lineup of beers obtainable all year long.
Beautiful Citra IPA, first brewed as a VBC taproom unique in April 2021, is a 5.7% ABV dry-hopped hazy IPA bursting with citrusy notes from the beneficiant use of Citra, but delivering a mushy mouthfeel that enables the beer to stay sublimely approachable. This beer would be the first VBC core beer obtainable in 16oz four-packs.
“We’re all the time striving to repeatedly progress our portfolio and provide types that seize the eye of the craft beer client,” defined Robby Willey, co-founder, VBC. “IPAs proceed to reign supreme, so Beautiful Citra IPA was a method to broaden our choices with an IPA recipe that’s nonetheless wildly completely different from our flagship best-seller, Free Verse. There may be nonetheless quite a lot of variation throughout the IPA model and we’re completely satisfied to discover that terrain.”
The discharge of Beautiful Citra IPA comes after VBC just lately unveiled a glossy refresh of the branding of its core year-round beers.
“The absence of noise and litter on our new beer labels helps them to visually command the eye of the room,” commented Michael Rhodes, Director of Gross sales, VBC. “The artwork evokes a nostalgic, but fashionable tackle craft beer package deal designs. And every thing about Beautiful Citra IPA is equally emblematic of the ethos of VBC. It’s a classically-styled recipe and delightful visible model, capturing the issues we love most about beer. All these parts converge to create an IPA providing that we felt might be greatest described by one adjective – Beautiful.”
Beautiful Citra IPA shall be obtainable on draft and in 16oz four-packs at VBC’s Williamsburg taproom beginning this week, after which obtainable all through Virginia by month-end.
About Virginia Beer Firm
The Virginia Beer Firm is a brewery, taproom, and beer backyard positioned in Williamsburg, VA’s Edge District. The brewery was based by two graduates of close by William & Mary, who shared a ardour for philanthropy, group, and nice beer. VBC is proud to have their beer obtainable all through the Commonwealth of Virginia, in addition to in New York and in a number of international locations abroad together with Japan and the UK. Since opening in 2016, VBC continues to be guided by the ideas shared by its core of founding group members: Beer · Individuals · Objective.
For Extra Data:
https://virginiabeerco.com
