Right here’s the factor: One in every of my favourite components about being the managing editor of a beer journal is making an attempt new beers that breweries throughout the nation ship us. It’s among the finest ways in which I can sustain with what’s new and sizzling within the trade.
It’s how I realized about Illusion, the distinctive new ingredient making hazy beers even juicier.
Or Chilly IPAs.
It’s additionally how I attempt to keep on high of all of the unimaginable hazy-IPA-producing breweries (though typically we have to name within the specialists or even ask all of you).
And supply beers for our “finest lists” resembling “The 20 Greatest Beers to Drink in Summer time 2022.”
In spite of everything, there are over 9,000 breweries now cranking out anyplace from most likely twenty to over 100 totally different beers a yr.
That’s plenty of beer to drink!
And identical to any nice brewer has a top-of-the-line chilly field to maintain all their packaged beer recent and chilly, I spotted I wanted an upgraded beer fridge to handle the inflow of packages exhibiting up on our doorstep.
My outdated one merely wasn’t maintaining.
Which is why I began looking out round for the most effective beer fridge. One constructed with a craft beer aficionado in thoughts that would maintain the utmost quantity of cans.
Oh, and it needed to look good too!
That’s not an excessive amount of to ask, proper?
Actually, it didn’t take me too lengthy. Each Hop Tradition Founder Kenny Gould and former Managing Editor John Paradiso personal Newair® beer fridges. Plus, I remembered a narrative we had written on Newair’s twentieth anniversary final yr.
Simply so occurs I had good timing. Why?
As a result of Newair® lately teamed up with Stone Brewing to create a rad new line of beer fridges.
With 4 distinctly branded choices in quite a lot of sizes, every with distinctive options and graphics, the Newair x Stone® lineup has a beer fridge for everybody. Whether or not you’re a hardcore craft beer fanatic or only a weekend adventurer.
First, What Makes Newair® the Chief in Excessive-High quality Beer Fridges?
Look, should you’re like me, the primary factor you’re searching for in a beer fridge is that it’s going to handle your beer, conserving it on the proper temperature to protect the standard of the liquid inside.
Fairly merely: Newair® has grow to be a worldwide chief in high-quality beer fridges for a cause. Their merchandise embrace well-thought-out particulars like exact temperature management, quite a lot of shelving choices and adjustable shelving, and a smooth, versatile design.
All are entrance and heart in Newair x Stone’s model new line of fridges.
Newair® Collabs With Stone on Distinctive Line of Beer Fridges
At its core, Newair® is an organization that believes in supporting the group. A neighborhood enterprise out of Southern California, Newair® locations an enormous emphasis on cultivating tradition.
Accordingly, growing partnerships has grow to be a core part of their marketing strategy.
However it’s about discovering the best partnerships.
As a homegrown firm itself, Newair® needed to discover a companion with a robust model and widespread recognitio. But in addition one that also stayed true to its roots.
“In the end it’s a couple of intestine really feel that it’s a great partnership,” says John Crossley, vice chairman of product for Newair®. “Do you belief the folks you’re going to be in partnership with? Do you imagine of their model and…the path of their enterprise? We have been capable of examine all these packing containers with Stone and we wish to suppose Stone checked all these packing containers with us.”
Ultimately, it was Stone’s distinctive branding and California roots that made for such a pure match.
“They’ve nice command of their manufacturers, not simply in understanding what they’re at the moment, however what they need them to be sooner or later,” says Crossley.
So when Newair® approached Stone a couple of potential beer fridge collab, “they thought it was an incredible thought,” says Crossley.
4 Beer Fridges, Three Stone Manufacturers, Two Firms, One Wonderful Lineup
To develop the whole line, Crossley says Stone just about gave Newair® inventive freedom.
“They stated, ‘Hey, inform us what merchandise work finest with what manufacturers,’” says Crossley.
Placing their brains collectively, Crossley and his staff took a critical take a look at Stone’s tone, ethos, and imagery. They discovered three distinctive manufacturers to pair up throughout a line of 4 totally different beer fridges, including sure signature Newair® options alongside the way in which.
Here’s a nearer take a look at the entire new beer fridges:
Boastful Bastard 125 Can Beer Froster Beverage Fridge
Boastful Bastard stands out. It’s maybe Stone’s most rabble-rousing, out-there model. It is a beer that has constructed up a following of laborious core craft beer followers.
With a tone and imagery that might be known as intense and visceral, Boastful Bastard shouldn’t be for the faint of coronary heart.
“We figured somebody related to that model is comfy with extremes and that is an excessive product for folks very critical about beer as a result of you possibly can retailer beer at any temperature you need,” says Crossley.
Retaining that in thoughts, Crossley knew that Newair® needed to pair this model with a beer fridge that includes Newair’s ingenious beer froster “as a result of it’s probably the most progressive merchandise in beverage refrigeration,” says Crossley.
The beer froster’s Turbo Mode can get a fridge all the way in which all the way down to 23°F in lower than an hour whereas the Get together Mode helps the temperature keep fixed over six hours, irrespective of what number of instances somebody opens the door.
Crossley calls this characteristic “good for entertaining.” And the Boastful Bastard 125 Can Beer Froster Beverage Fridge is definitely an announcement piece.
Daring, brash, and in your face, this beer fridge options the Boastful Bastard sneering gargoyle on the facet in purple, white, and black with the tagline “Hated By Few, Beloved By Many.”
Maybe Crossley places it finest: “The Boastful Bastard branding product regarded too slick to go up!”
It is a fridge for the chosen few. It’s as much as you to resolve whether or not you’re worthy.
Newair Stone® Brewing Dwell Buena Beverage Fridge and Cooler
One other iconic model for Stone Brewing with standout graphics, Buenaveza takes a little bit of a 180 from Boastful Bastard. “Buenaveza and their ‘Dwell Buena’ tagline is plenty of out of doors, enjoyable, take it straightforward, beach-based and surf-based affiliation, so we thought what higher than a countertop product,” says Crossley.
The Newair Stone® Brewing Dwell Buena Beverage Fridge is the smallest and most reasonably priced of all of the choices. Holding sixty cans, this fridge is compact sufficient to suit underneath a desk in a house workplace, in a dorm room, and even behind a van (should you’re residing that #vanlife).
Plus, it’s essentially the most colourful of all of the fridges.
“The brilliant colours, pastels, and fuchsia related to the model works properly on a smaller profile as a result of it’s so loud in a great way,” says Crossley.
This one really pops and will probably be good for an at-home bar to maintain that six-pack chilled for “each time the nice life calls.”
Newair Stone® Brewing 180 Can FlipShelf Beverage and Beer Fridge
For Stone’s bellwether model, Crossley knew they wanted to create two fridges with a few of Newair’s flagship options—the FlipShelf™ and SplitShelf™.
In spite of everything, offering totally different shelving choices and adjustable shelving is a characteristic that has outlined Newair® beer fridges.
“By way of our analysis, we observed that it’s actually vital to beer lovers to have a bunch of various shelving choices for his or her beer as a result of there are such a lot of alternative ways to retailer growlers, 12oz customary cans, bottles, and even kegs,” says Kate Rogers, product supervisor at Newair® in a earlier article for Hop Tradition.
With that in thoughts, Newair® created versatile shelf know-how that creates the right place to accommodate a craft beer assortment.
As an illustration, the FlipShelf™, a proprietary Newair® product that enables prospects to decide on whether or not to retailer bottles or cans on one facet.
On one facet, the shelf is flat, “so you possibly can stand cans and bottles upright,” says Rogers. Nevertheless, the opposite facet is grooved to assist retailer larger-sized bottles resembling wine or 750mL beer bottles.“It’s the most effective storage choice for beer and provides folks essentially the most customization on the market,” says Rogers.
Excellent for people who may additionally be wine fanatics or curious about bigger format beer bottles, the FlipShelf™ is a predominant characteristic of the Newair Stone® Brewing 180 Can FlipShelf Beverage and Beer Fridge. “Some craft brewers give you limited-edition beer bottles which are corked and on the off probability Stone comes up with one thing larger, we figured that will be an actual pure match as properly,” says Crossley.
However on the similar time, it’s also possible to stick in six-packs of Stone’s core Stone IPA (considered one of our “15 Greatest American IPAs Accessible in Most Shops Proper Now”) or Stone Scrumptious IPA.
“Since 1996, Stone Brewing has been celebrated for its craftsmanship and a focus to element, and now there’s a beer fridge to match that high quality,” writes Newair®.
Newair Stone® Brewing 126 Can Beverage Fridge and Cooler with SplitShelf and Adjustable Cabinets
Equally, the Newair Stone® Brewing 126 Can Beverage Fridge options the SplitShelf, a half shelf that means that you can retailer standard-sized cans within the again and bigger bottles in entrance.
It’s a predominant characteristic on this beer fridge. And truthfully, why I knew I needed considered one of these dangerous bois to securely home all of my cans and bottles. Oftentimes, breweries ship me 16oz cans, however I additionally get packages of 750mL bottles, 12oz cans, 19.2oz cans, and even crowlers.
The progressive SplitShelf ensures that I can match no matter sized package deal somebody sends me.
Plus, the fridge is smooth as hell.
With the enduring Stone® gargoyle on the facet panels and glass door, this fridge simply seems freakin’ superior within the workplace.
To date, this fridge has been a win-win.
The Verdict on Newair’s New Stone Beer Fridges
From begin to end, this collaboration took about 9 months to execute, in accordance with Crossley. And with the fridges hitting cabinets this previous month, the response has been overwhelmingly optimistic thus far.
For me, the Newair Stone® Brewing 126 Can Beverage Fridge and Cooler with SplitShelf and Adjustable Cabinets has slot in completely.
With the adjustable cabinets, I can arrange the fridge precisely how I need. Now I’ve 126 cans sitting snugly in a wonderfully cooled, hella polished fridge. Every thing from West Coast and hazy IPAs to pilsners, kölschs, and Mexican lagers, even märzens, ESBs, and porters are at my fingertips.
Located proper subsequent to my desk, if I’m writing a couple of beer, all I’ve to do is attain over, open the door, and pull it out.
And I don’t even have the beer fridge that Newair expects to carry out finest!
Crossley says he’s predicting the Buenaveza Dwell Buena countertop fridge will fly off the cabinets as a result of “it’s going to be a have-to-have for some.” Individuals who establish with the extra compact measurement, approachable value level, and vibrant graphics will instantly be drawn to this fridge.
Alternatively, from a income standpoint, Crossley expects the Boastful Bastard Beer Froster Fridge to be the general finest promote. Simply because that model has such a faithful following.
For what it’s price, Crossley says that his private favourite is the Newair Stone® Brewing 180 Can FlipShelf Beverage and Beer Fridge. “I actually need to get the Stone FlipShelf for my place in some unspecified time in the future, I simply don’t have a spot to place it, so I both have to get a brand new place or determine it out,” he laughs. “It’s one thing I’m actually excited to personal due to the facility of the Stone model, the familiarity of it, and the flexibility the FlipShelf™ offers.”
Actually, no matter fridge you want, this Newair x Stone® lineup nails it.
For those who’re trying to improve your den, add that last contact to your recreation room, or just, like me, discover a fridge that may meticulously handle all of the cans and bottles you’re keen on, Newair® and Stone have created the right chilly companion.
“The probabilities are limitless,” says Crossley.
