This week, Altos Tequila kicks off a tour round Australia and New Zealand to launch the Tahona Society Collective Spirit competitors.
Altos co-founder and International Model Ambassador, Dre Masso and the creator of the Tommy’s Margarita, Julio Bermejo*, be part of the Altos crew hitting seven cities throughout the 2 international locations, launching the entrepreneurial competitors. A finalist from each Australia and New Zealand will head to Mexico in June to compete within the international finals to win 50K USD, plus a years’ value of mentoring from Harvard Innovation Lab.
The Tahona Society Collective Spirit is a worldwide competitors from Altos Tequila, specializing in sustainability and social welfare. It offers hospitality professionals an opportunity to create and launch a enterprise idea that might change their venues and the business without end.
Dre Masso (pictured above) and the late Henry Bessant, the co-founders of Altos, created The Tahona Society in 2009 with the goal to coach and develop bartenders, specializing in cocktails and, in fact, tequila. To at the present time, the Tahona Society is the world’s main tequila schooling program for bartenders, aiming to advertise and unfold agave and tequila tradition. In 2018, the competitors arm was remodeled into The Collective Spirit which focuses on the event of the broader business with a sustainability focus.
The Tahona Society Collective Spirit is a worldwide competitors from Altos Tequila, specializing in sustainability and social welfare. It offers hospitality professionals an opportunity to create and launch a enterprise idea that might change their venues and the business without end.
Dre explains; “For some time we had been discussing how we may change the dynamics of a bartender competitors and the way bartender’s suppose in terms of enterprise. One of many contestants will find yourself with a considerable prize to assist kick begin their concept, however on the similar time everybody collaborating has an opportunity to develop themselves and their very own mission. Earlier than and in the course of the week of the finals in Mexico all of the opponents could have the chance for personal and group periods with specialists in sustainability and enterprise growth.”
The Collective Spirit periods are a possibility for individuals to search out out extra concerning the competitors, perceive the appliance the method, find out about previous winners, ask questions, and also will hopefully spark some artistic concepts.
In Brisbane, Sydney, Melbourne, and New Zealand, the periods are adopted by the ‘Altos Tequila Very Completely happy Hour’ events the place the hosts might be leaping behind the follow some drinks impressed by old skool joyful hours.
“We merely wished to have some enjoyable with the bartending occasions. The time period Completely happy Hour is a phrase that a whole lot of bartenders wish to steer clear of, however we thought we might embrace it. We have now a menu that performs homage to tequila cocktails that had been standard within the 70’s and 80’s” says Dre.
Alice Newport, Altos Model Specialist says, “We’re so excited to be launching The Collective Spirit in Australia and New Zealand with Dre and Julio – and to be having enjoyable with it. Whereas each session focuses on inducting the business into the competitors, sparking creativity and serving to individuals to enter, we wish individuals to get pleasure from themselves too. In Sydney, there’ll be a dwell podcast Q&A with Julio, in Brisbane we have now an Altos Tequila Very Completely happy Hour after social gathering at Frog’s Hole, and in Melbourne the session has an interactive meals aspect.”
“We’re so excited to be launching The Collective Spirit in Australia and New Zealand with Dre and Julio – and to be having enjoyable with it. Whereas each session focuses on inducting the business into the competitors, sparking creativity and serving to individuals to enter, we wish individuals to get pleasure from themselves too. In Sydney, there’ll be a dwell podcast Q&A with Julio, in Brisbane we have now an Altos Tequila Very Completely happy Hour after social gathering at Frog’s Hole, and in Melbourne the session has an interactive meals aspect.” – Alice Newport, Altos Model Specialist
As a part of the ‘Altos Tequila Very Completely happy Hour’ events, there may even be a nod to Dre’s new London bar, The Drinks Trolley, that was impressed be the creativity and keenness he noticed on the final Collective Spirit finals, plus there’ll be a few particular Australian spiced Tommy’s from Julio doing the rounds.
Entries for The Tahona Society Collective Spirit are open till Feb 28th, 2023.
Native finalists might be introduced at first of March and the finals are being held at Casa Altos in June 2023.
For extra data, contact your Altos BA at altostequila@pernod-ricard.com or go to https://tahonasociety.com/
Altos Tequila Tahona Society Collective Spirit periods
- Brisbane The Gresham January fifteenth 4pm
- Sydney PS40 January 16th 4pm
- Melbourne Mejico January 17th 3pm
- Adelaide Cry Child January 18th 2pm
- Perth Mechanics’ Institute January 19th 12pm
- Auckland COOPS January 22nd 4pm
- Wellington Hanging Ditch January 23rd 4pm
RSVP to altostequila@pernod-ricard.com confirming town you’ll be attending in to order your spot.
*Julio Bermejo attending Australian periods solely
