Grasp on. A rum overview on a gin overview web site?
Properly, you’ll should indulge me for this one! I’d love my gin however, in late 2019, I took the plunge with a few spirits-loving pals (Chris and Neil) and determined to deliver a brand new spirit to market. Gin or whiskey might need been the plain selections for us to pursue (and we nonetheless may!), however all three of us share a ardour for rum. In order that’s the place we’ve began our journey from outsiders to spirits market entrants.
How do you deliver a rum to market?
That’s an excellent query and, in late 2019, we actually didn’t know. I’ve been running a blog about gin for a while, and Chris has some background within the whiskey business, however we’d by no means accomplished something like this. The plain factor was to arrange an organization – that’s truly the straightforward bit. Nevertheless, we discovered ourselves plunged right into a world of alcohol license functions (private alcohol licenses that help you promote to the general public; and looking for membership the of AWRS – alcohol wholesalers scheme that means that you can promote enterprise to enterprise) and the world of spirits duties, VAT, web site growth, model growth, emblems and advertising. Oh, and the enjoyable a part of truly growing a brand new spirit! You may learn extra about that bit on the Timber Botanical Rum web site.
Timber Botanical Rum overview
Our intention for Timber Botanical Rum was for a drink that might enchantment to a variety of spirits drinkers. We wished it to enchantment to gin drinkers, rum drinkers and whiskey drinkers specifically. We additionally wished it to be a spirit you possibly can drink neat, but additionally one that might make for an ideal cocktail base. That’s why, with the assistance our distillers, we took the route of a botanical rum.
Like a gin makes use of a impartial spirit that’s distilled with botanicals (and the all essential juniper), botanical rums like Timber take a base rum and are sometimes re-distilled with chosen botanicals. For Timber Botanical Rum, darkish Caribbean rum from Jamaica, the Dominican Republic and Guyana is re-distilled with our rigorously chosen botanicals together with raspberries, oak bark and kola nut.
On the nostril, there are smooth notes of honey and caramel to Timber. It’s barely sweeter than a standard rum, with a easy, refined warmth with notes of toffee and hazelnut to style. That smoothness is courtesy of that re-distillation talked about and people botanicals; a yr of recipe growth went into getting the stability proper for the ultimate spirit.
Excellent neat, and a deal with on the rocks, the signature serve for Timber is the TLC – a Timber, Lime and Cola. It’s additionally nice as a cocktail base too – simply as we’d wished – and you may see some prompt serves right here.
Thanks for studying this very self-indulgent overview. Bringing Timber has been a labour of affection for us, and we’re actually happy with the end result. We launched our on-line web site and store in late 2021 and have been delighted by the suggestions we’ve been getting from prospects. We’d love you to attempt Timber too; you should purchase it from our store right here and it’s heading right into a rising vary of stockists too.
Cheers! Andy
