Hold on. A rum overview on a gin overview web site?
Effectively, you’ll need to indulge me for this one! I would love my gin however, in late 2019, I took the plunge with a few spirits-loving pals (Chris and Neil) and determined to carry a brand new spirit to market. Gin or whiskey may need been the apparent selections for us to pursue (and we nonetheless may!), however all three of us share a ardour for rum. In order that’s the place we’ve began our journey from outsiders to spirits market entrants.
How do you carry a rum to market?
That’s a great query and, in late 2019, we actually didn’t know. I’ve been running a blog about gin for a while, and Chris has some background within the whiskey business, however we’d by no means executed something like this. The apparent factor was to arrange an organization – that’s truly the straightforward bit. Nonetheless, we discovered ourselves plunged right into a world of alcohol license purposes (private alcohol licenses that let you promote to the general public; and searching for membership the of AWRS – alcohol wholesalers scheme that lets you promote enterprise to enterprise) and the world of spirits duties, VAT, web site growth, model growth, emblems and advertising and marketing. Oh, and the enjoyable a part of truly creating a brand new spirit! You possibly can learn extra about that bit on the Timber Botanical Rum web site.
Timber Botanical Rum overview
Our purpose for Timber Botanical Rum was for a drink that might enchantment to a variety of spirits drinkers. We needed it to enchantment to gin drinkers, rum drinkers and whiskey drinkers specifically. We additionally needed it to be a spirit you may drink neat, but in addition one that might make for an awesome cocktail base. That’s why, with the assistance our distillers, we took the route of a botanical rum.
Like a gin makes use of a impartial spirit that’s distilled with botanicals (and the all necessary juniper), botanical rums like Timber take a base rum and are sometimes re-distilled with chosen botanicals. For Timber Botanical Rum, darkish Caribbean rum from Jamaica, the Dominican Republic and Guyana is re-distilled with our fastidiously chosen botanicals together with raspberries, oak bark and kola nut.
On the nostril, there are mushy notes of honey and caramel to Timber. It’s barely sweeter than a conventional rum, with a clean, refined warmth with notes of toffee and hazelnut to style. That smoothness is courtesy of that re-distillation talked about and people botanicals; a yr of recipe growth went into getting the steadiness proper for the ultimate spirit.
Good neat, and a deal with on the rocks, the signature serve for Timber is the TLC – a Timber, Lime and Cola. It’s additionally nice as a cocktail base too – simply as we’d needed – and you’ll see some advised serves right here.
Thanks for studying this very self-indulgent overview. Bringing Timber has been a labour of affection for us, and we’re actually happy with the end result. We launched our on-line web site and store in late 2021 and have been delighted by the suggestions we’ve been getting from clients. We’d love you to strive Timber too; you should purchase it from our store right here and it’s heading right into a rising vary of stockists too.
Cheers! Andy
