Disaronno has launched a brand new advertising initiative, “The Golden Hour Marketing campaign,” aiming to have fun the genuine Amaretto Bitter expertise for shoppers.
Working from June by to September, anticipate Disaronno in numerous media platforms together with podcasts, a collaboration with Palace Cinemas, a sturdy social media presence, and partnership with acclaimed publications like Broadsheet and Concrete Playground driving foot visitors to bars that provide an genuine amaretto bitter, made with Disaronno.
“The Golden Hour marketing campaign represents our homage to the amber-hued liquid of Disaronno, coupled with our affection for the golden tones of this season’s climate. It’s a celebration of the timeless attract of the cocktail that Disaronno is famend for – the amaretto bitter,” mentioned Angelina Paed, Disaronno Model Supervisor.
Disaronno, an iconic Italian amaretto liqueur, boasts a particular and wealthy flavour profile that units it other than different spirits. Its distinctive tasting notes embody a harmonious mix of candy almond and refined apricot, underpinned by hints of marzipan and a fragile hint of vanilla. The liqueur’s sweetness is balanced by a slight bitterness, providing a fancy and well-rounded palate. Further layers of caramel and a whisper of spice create a heat, velvety end, making Disaronno a flexible ingredient in cocktails.
What makes Disaronno the perfect selection for an genuine Amaretto Bitter expertise?
A style of custom relationship again to 1525: Disaronno has been crafted since 1525 in Saronno, embodying centuries of Italian custom and experience. Presently, it stands as one of many premier and most generally consumed Italian liqueurs globally.
A constant, crafted excellence: Disaronno makes use of solely the very best high quality pure substances, together with a mix of 17 rigorously chosen herbs and fruits soaked in apricot kernel oil. This ensures a constantly superior flavour profile that patrons will respect.
Unmistakable Flavour: Disaronno’s distinctive manufacturing course of and pure substances end in a definite, nuanced flavour that units it other than different amaretto liqueurs. The candy almond aroma, nutty backnotes, and hints of marzipan create a pleasant ingesting expertise.
Effortlessly elevates custom: Disaronno’s balanced flavour profile makes it a flexible ingredient in numerous cocktails, not simply the Amaretto Bitter. This versatility permits bartenders to experiment and create distinctive, memorable drinks. Why not attempt to experiment in an surprising twist on the amaretto bitter, for a pleasant shock.
If you happen to’re keen on making an genuine amaretto bitter, strive new twists on this basic, or to be taught extra about different cocktails you can also make with Disaronno, ebook a cocktail coaching session with Nat Salerno (pictured above), nsalerno@spiritsplatform.com.au or 0475 050 458 or @nathanel_salerno.
