First Hey Soju Product, Soju Seltzer, Accessible in Western and Asian Markets Launches at Coachella, 2023 with a VIP bar and will likely be obtainable in backstage areas for expertise and celebs to take pleasure in. Six “Sojulicious” Flavors Accessible at Launch together with Watermelon, Peach, Inexperienced Grape, Lemon Yuzu, Lychee and Asian Pear.
Historically made by distilling alcohol from fermented grains akin to rice, wheat, or barley, and utilizing high-quality grains and a posh distillation course of, soju was initially reserved to be loved solely by Korean kings and royalties till it grew to become extra usually obtainable to the general public. Hey Soju seltzers are premium, ready-to-drink drinks made with the best substances, blended with actual fruit juice, all-natural flavoring and glowing water to supply the right elevated ingesting expertise for all times’s celebrations, and is gluten-free with no synthetic sweeteners.
“Being so deeply entrenched within the Ok-Pop scene, having represented a number of of probably the most profitable acts on the planet together with BTS, SuperM, ITZY, NCT127, Twice and Women Technology, The Hey Group has been launched to many distinctive aspects of Korean tradition,” shares CEO Taylor Jones.
“We’re ecstatic to introduce the primary product from Hey Soju to the world and imagine it is going to be an enormous industrial success now that the beverage is obtainable within the Western and Asian markets. This would be the first of many incubated initiatives we’re launching, constructed from the bottom up inside The Hey Group – our aim for Hey Soju is to be acknowledged because the premium soju firm on the planet.”
The Hey Group (THG), an revolutionary, fully-fledged leisure and multimedia holding firm behind over 40 Billboard #1 chart hits and greater than 70 golden and platinum information, is saying the launch of Hey Soju, the world’s latest, premium soju model, that includes its first official product, soju seltzer. The beverage will likely be obtainable for the primary time at Coachella, one of many largest and hottest music and humanities festivals, on April 14, the place world music sensations, BLACKPINK, will headline.
