BOSTON, Massachusetts – Twisted Tea Arduous Iced Tea, the nation’s No. 1 onerous iced tea brand1, is partnering with Sesame3, a web3 platform for manufacturers, to launch its first-ever NFT. And in contrast to most branded NFTs, Twisted Tea’s NFT Drop gives real-world worth to customers and might be held, offered and bought utilizing conventional fee strategies with out a crypto pockets – making it one of the accessible branded NFTs to hit the market.
To rejoice the launch, Twisted Tea is giving its first-ever NFT to at least one tremendous fan who will get their picture on the again label of as much as 100 million Twisted Tea cans* to roll out throughout the nation. Starting July 25,Twisted Tea followers can go to TwistedTea.com/NFT to submit their picture and inform the model why they need to be on a again label for an opportunity to win the Twisted Tea NFT. One winner can be chosen on August 3
“Celebrating our followers is part of the whole lot we do, so our first-ever NFT needed to reward them with one thing large,” mentioned Erica Taylor, model director for Twisted Tea. “For 15 years and counting, we’ve featured greater than 750 fan photographs on the again of each Twisted Tea bottle and may that reveals off how our followers preserve it twisted. And whereas we’d not know a complete lot about NFTs, we do know our followers aresure to go wild for an opportunity to get their face on hundreds of thousands of Twisted Tea labels. Partnering with the NFT specialists at Sesame3, we’re excited to rejoice our neighborhood in a completely new area.”
Since 2007, Twisted Tea has proudly featured followers on its bottles and cans, permitting the model to showoff its passionate neighborhood of drinkers. On common, the model receives greater than 1,000 picture submissions every month, with solely a choose few touchdown a spot on the pack. Twisted Tea’s NFT Drop will give a brand new alternative to attain that coveted spot, with further perks, too.
Along with touchdown a photograph on as much as 100 million Twisted Tea cans, utilizing Sesame3’s web3 platform, the NFT winner can then public sale the NFT off to the very best bidder, giving the brand new NFT proprietor the chance to even have their picture on a choose variety of Twisted Tea again labels.* Leveraging Sesame3’s experience within the NFT area, this partnership will enable Twisted Tea to reward and interact withfans within the NFT market and past.
“We’re excited to companion with Twisted Tea to be one of many pioneers of this new age of NFTs,” mentioned Abhishek Gutgutia, CEO of Sesame3. “By our partnership, we’re introducing the following technology of NFTs infused with worth and experiences that give followers new methods to work together with Twisted Tea, with accessibility and neighborhood as the main focus.”
Twisted Tea, along with having the perfect neighborhood on the market, can be recognized for having the best-tasting onerous iced tea on the market. Filled with deliciously refreshing taste, Twisted Tea tastes like actual iced
tea as a result of it’s made with actual brewed tea. Straightforward to drink with no carbonation, Twisted Tea presents the proper kick of 5% alcohol to show your day up a notch.
About Twisted Tea Arduous Iced Tea
Twisted Tea, the No. 1 refreshing onerous tea within the nation, was based in 2001 on the twisted promise {that a} onerous iced tea ought to style like actual iced tea. Extremely easy and refreshing, Twisted Tea is made with actual brewed tea for a scrumptious, simple to drink onerous tea obtainable in a wide range of flavors, together with fan favorites, Authentic and Half & Half.
About Sesame3
Sesame3 is a Web3 platform that allows followers to attach, have interaction, and construct a neighborhood with their favourite manufacturers. Sesame3’s imaginative and prescient is to attach manufacturers and superfans via an easy-to-use nft-activated experiences and social platform that requires no data of cryptocurrencies or cryptowallets.
*Twisted Tea whole variety of cans for again label placement is topic to vary
1Source: IRI MULO + Conv; L52WE 06/26/2022
