Eagle Rock to develop main East Coast craft model’s presence all through one of many nation’s main craft beverage states
STRATFORD, Conn. – Two Roads Brewing Co.as we speak introduced a brand new partnership with Eagle Rock Distributing Firm to develop distribution of Two Roads premium craft beer all through Colorado starting this month. Eagle Rock will play a pivotal function in Two Roads’ development technique, leveraging its broad community throughout the state.
This necessary distributor relationship will bolster Two Roads just lately introduced 2.0 Development Initiative. A results of an almost two-year strategic planning train, the initiative lays out a roadmap for the brewer’s subsequent decade of success, marked by a CPG and data-driven strategy to gross sales and advertising, investments in management, a centered innovation technique, and a portfolio-wide packaging refresh to assist the model stand out on cabinets.
“We’ve carried out the work to assist set Two Roads up for achievement with refreshed, fashionable packaging, commitments to our core manufacturers and investments in our workforce. We’d like sturdy companions like Eagle Rock to realize our plan’s targets, notably in grocery/c-store,” stated Brian Corrie, VP of Gross sales. “Eagle Rock is a best-in-class distributor of high-quality beer and spirits manufacturers, and so they consider totally in our model’s potential. Little question they’ll strengthen our footprint and total visibility all through Colorado, one of the vital necessary craft markets within the U.S.”
In keeping with the Brewers Affiliation, Colorado ranks eighth in gallons produced per 21+ grownup. Two Roads is the biggest brewery in Connecticut and in 2021 ranked 54th on the Affiliation’s checklist of prime producing craft breweries.
“We’ve identified Two Roads for some time and have all the time revered what they do. We’re energized to assist them construct their enterprise all through Colorado,” says Mike Economos, President of Eagle Rock Colorado. “We all know what Coloradans need of their beer and Two Roads has all of it, after which some.”
To study extra about Two Roads and discover it close to you, go to www.tworoadsbrewing.com.
About Two Roads Brewing Co.
Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage firm providing a wide-ranging portfolio of beers, canned cocktails, arduous seltzers, distilled spirits, and different Highway Much less Traveled drinks. Situated in Stratford Connecticut, Two Roads is ranked 54th amongst 9,500+ independently owned breweries within the US in keeping with the Brewer’s Affiliation’s 2021 survey. For extra info go to www.tworoadsbrewing.com.
About Eagle Rock
Eagle Rock Distributing Firm of Colorado is a family-owned full-service beverage distributor. We purpose to problem our passionate staff to make use of business main innovation and a world class portfolio in our supply of fantastic customer support. We regularly try to earn the precise to your enterprise.
For Extra Info:
https://tworoadsbrewing.com/
