The Tremendous Premium Whiskey Model Makes Historical past with the Buy of Historic Property Inbuilt 1669 by the Lord Mayor of Cognac, Which Homes 40 % of the Most Extremely Coveted Cru within the Metropolis of Cognac
Uncle Nearest, the most-awarded Bourbon and American Whiskey firm of 2019, 2020, 2021 and 2022, has proudly secured possession of Domaine Saint Martin. Nestled alongside the scenic Charente River within the metropolis of Cognac, France, this esteemed property traces its lineage again over 350 years, first to the Lord Mayor of Cognac, Philippe Fé de Ségeville, and subsequently to varied cognac-making luminaries together with the Martell household, its four-generation custodian.
Portion of Domaine Saint Martin, now owned by a French subsidiary of Uncle Nearest, Inc.
Encompassing over 100 acres with Charente River frontage and a novel island, the property adjoins a big cooperage, expansive cellars, and a distillery. Moreover, its 50 acres devoted to Grande Champagne vineyards make it Cognac metropolis’s crown jewel. To be labeled Cognac, the spirit should be solely produced within the Cognac area of France, which contains six distinct crus. The Grande Champagne cru stands out as probably the most sought-after.
“The Uncle Nearest model thrives on its profound story of affection, honor, respect, and heritage. Our mission in Cognac echoes this essence,” remarked Fawn Weaver, Uncle Nearest Founder and CEO.
All through the previous yr, Weaver and her staff, involving key spirits trade figures, have delved deep into Cognac’s roots, extracting groundbreaking insights which she believes will captivate world audiences.
“Our model technique pivots from the norm. We’re unveiling a brief movie first at a number of movie festivals, then launching the model,” teased Weaver, hinting at an exploration of Cognac’s historical past that surpasses even Uncle Nearest‘s meticulous analysis requirements. Much like The Story of Nearest Inexperienced, this cinematic portrayal of Cognac’s ascent throughout America, Europe, and Asia will probably be narrated by award-winning actor Jeffrey Wright, with filming commencing this Spring.
Spirits trade stalwart, Adrian Parker, takes the helm as president of this new enterprise, which is owned by Uncle Nearest, Inc., however won’t share the identical model identify. He’s flanked by seasoned spirits professionals Brielle Caruso, who serves as Chief Advertising Officer, and Chauncey Hamlett from The Formulation Group, who heads innovation.
“Below Fawn’s steering and progressive method, the Uncle Nearest staff has created a playbook for unbiased spirits that has by no means earlier than been seen,” mentioned Adrian Parker. “In 4 years, they’ve grown Nearest Inexperienced Distillery to the seventh most visited distillery on this planet. Whereas there lately, I noticed vehicles backed up for 1.5 miles every manner attempting to get in, with greater than 14,000 visiting that weekend. The Uncle Nearest staff went from distribution in a single state to all 50 states in lower than two years and their gross sales now rank them within the prime 10 of all ultra-premium American whiskey firms, the one unbiased firm in that rating.”
Parker, Caruso, Hamlett, and the Cognac staff are entrusted with increasing upon Uncle Nearest‘s success blueprint. The strategic roadmap, in line with Weaver, entailed exhaustive historic analysis as the inspiration, collaborating with a globally famend artist to amplify the story, assembling a top-tier staff that’s finely attuned to the discerning Cognac shopper’s needs, after which securing a widely known historic property as provenance.
Whereas extra will probably be unveiled in 2024, Weaver has invited her huge neighborhood on Instagram to affix her and the Uncle Nearest staff on this exhilarating journey as they search to show lightning in a bottle can strike twice.
