CHICAGO, Illinois – Upshot, a frontrunner in client promoting and model activation, has developed one other groundbreaking model expertise with Constellation Manufacturers by launching a digital clubhouse for the corporate’s premium gentle beer, Corona Premier.
Guests 21 years outdated and older could enter the digital golf clubhouse at coronausa.com/collections/premiergolf to play video games, win merchandise and promotional codes, uncover meals pairings and recipes, and luxuriate in a novel, immersive digital expertise created within the model’s spirit of “the lighter facet of golf.”
Whereas within the digital clubhouse, guests can navigate between The Inexperienced, Store and Bar, the place customers can pull up a chair and order Corona through Instacart, Drizly and different retailers or view the TravisMathew x Corona Premier assortment of golf-forward clothes and niknaks. Guests also can earn an opportunity to win a grand prize of a six-day, five-night journey for one winner and three friends to the U.S. Open, together with lodging at a seaside home rental, admission to the event and $4,500 in spending cash.
“With the sport of golf evolving to attraction to youthful, digitally native followers, Corona Premier’s sponsorship of the U.S. Open Championship golf event opened up a chance for us to create a extra immersive and inclusive expertise,” mentioned Michael Rivera, government vp, government inventive director at Upshot.
“The vacation spot, person expertise and narrative of the Corona Premier Digital Clubhouse is extremely salient at a time when customers are rising increasingly excited to discover and are spending extra time in new digital areas and experiences.”
About Upshot
Empowering manufacturers to personal the second since 1994, Upshot is an award-winning built-in advertising company acknowledged for delivering daring, imaginative brand-building campaigns, activations and experiences that construct highly effective consumer-brand relationships in tradition. Proud to assist rising Black expertise within the promoting trade, Upshot is a member of the BLAC (Constructing Leaders and Creators) program.
In regards to the Corona Model Household
The Corona model household is house to Corona Further, Corona Gentle, Corona Acquainted, Corona Premier, Corona Refresca and, in 2020, the nationwide launch of Corona Onerous Seltzer. Your complete Corona portfolio is brewed in Mexico by Constellation Manufacturers and imported and marketed completely to the U.S. by the corporate. The Corona model is the No.1 most liked beer model and has been the No.1 imported model household of beer within the U.S. for greater than 20 years. Corona Further, the flagship model of the Corona model household, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing taste and carefree perspective of Corona Further have been serving to People discover their seaside since 1981.
For Extra Info:
https://www.coronausa.com/collections/premiergolf
