Northeast Drinks Group declares, together with its wholly owned subsidiary, Vermont Arduous Cider Firm, LLC (“VCC”), a long-term partnership settlement with United States Beverage, LLC (“USB”), as unique gross sales and advertising associate for VCC cider manufacturers. The settlement between VCC and USB will take impact as of January 27, 2025.
Underneath the phrases of the partnership, USB can have the unique proper to symbolize VCC cider manufacturers within the US market, together with iconic cider manufacturers Woodchuck® Arduous Cider and Wyder’s® Cider. USB’s gross sales group will symbolize VCC manufacturers in commerce with wholesalers and retailers. With the identical impartial possession nonetheless in place, VCC will proceed to manage manufacturing on the Middlebury, VT Cidery, direct model technique and execute logistics.
This transition is anticipated to occur seamlessly with out disruptions. USB and VCC don’t have any plan to make adjustment to the community based mostly on this partnership. VCC will proceed to method any adjustments to community with the identical technique as at all times, by doing what’s greatest for the cider manufacturers in every market. As well as, each firms anticipate most of the VCC staff transitioning over to USB.
Bridget Blacklock, Chief Industrial Officer, will proceed in her position at VCC overseeing the partnership and driving model technique and advertising whereas working intently with USB to make sure a easy transition and continued success for the manufacturers.
“USB’s ardour for cider, notable observe report, and expanded gross sales group will add extra assets and power to our cider manufacturers,” mentioned Bridget Blacklock, Vermont Cider Firm CCO. “We’re very pleased with the heritage and craftsmanship of Woodchuck and Wyder’s ciders and now have a powerful associate to assist broaden our manufacturers’ availability to succeed in extra followers. Cider is a historic beverage and staple within the beer class that has a brilliant future, I’m excited to work with USB to drive development and acquire higher share inside cider.”
“USB seeks to associate with firms which have nice folks and nice manufacturers,” mentioned Justin Fisch, CEO of United States Beverage. “We’re honored so as to add Vermont’s iconic ciders to our portfolio of manufacturers and work with such an unimaginable group of trade professionals in Middlebury. We cherish the chance to symbolize manufacturers with such heritage. We will’t wait to get going and help their development for the longer term.”
About Northeast Drinks Group
Northeast Drinks Group LLC is a privately owned holding firm comprised of members initially from the Northeast which have expertise throughout the beverage sector. Vermont Cider Firm and Inexperienced Mountain Beverage are wholly owned subsidiaries of NDG. For added info please go to www.ne-dg.com.
About Vermont Arduous Cider Firm
Vermont Arduous Cider Firm, LLC, situated in Middlebury, Vermont, is a number one onerous cider producer in america, together with Woodchuck® Arduous Cider and Wyder’s® Cider. Vermont Arduous Cider Firm handcrafts and manages all ranges of high quality management in Middlebury, VT by using a group of cider makers with over 33 years of mixed expertise immediately in cider making and a group devoted solely to producing, advertising, and promoting onerous cider. For extra details about Vermont Arduous Cider Firm, please go to: www.woodchuck.com
