Personalization, allocations, loyalty packages, and frictionless checkout are not choices for wineries. They’re important. Find out how at WIN Expo in Sonoma on December 1, 2022.
San Jose, CA | November 17, 2022 – VinesOS has taken its eCommerce and POS options to the subsequent stage, enabling small to midsize wineries to meet at the moment’s shopper expectations. The all-in-one DTC platform now presents personalization, allocations, and new loyalty packages, all with simple and accelerated checkout.
PERSONALIZATION
“Providing customized suggestions on-line and within the tasting room might be difficult, however at the moment’s consumers have come to anticipate it. Analysis has proven that 84% of internet buyers report that personalization influences their purchases, and virtually 90% usually tend to proceed procuring on a retailer web site that gives a customized expertise,” says CEO Jules Robbins. “With this analysis at hand, we knew it was very important to supply personalization and to acknowledge members, each on-line and on-premise, to assist our vineyard purchasers improve the typical order worth and to create an optimum buyer expertise.”
With VinesOS personalization options, visitor consumers and members obtain a customized journey with related and acceptable product strategies and welcome messages primarily based on their buy historical past, tasting profile, and comparable merchandise.
This contemporary and clever idea carries by means of to the vineyard’s tasting room. VinesOS Level of Sale permits a top-notch buyer expertise all through their entire journey.
“Our POS shows wine suggestions primarily based on earlier tastings, purchases, and famous preferences,” says Robbins. “Employees can welcome members and know after they got here in final or what occasion they attended. They’ll see their lifetime buy worth, provide particular tastings of their favourite wines, and suggest different wines they might like primarily based on their profile.”
ALLOCATIONS AND LOYALTY PROGRAMS
“The subscription program has been an enormous success for our purchasers. In the identical means that you just order kibble in your canine or diapers in your child to be delivered regularly, prospects are exhibiting an enormous need to have their alcoholic beverage of selection delivered this manner as effectively,” Robbins provides. “And for the enterprise, it’s an enormous win, constructing buyer loyalty and growing pre-sold income.”
FRICTIONLESS PURCHASES
VinesOS presents a state-of-the-art on-line procuring expertise, together with cellular and pervasive wallets, autocomplete varieties and a single-page checkout with out requiring registration or login. As well as, consumers can improve to turn out to be a m
ember with a easy click on to affix a membership throughout on-line checkout. Shoppers can hold their web site and bolt-on the cart, or have a totally hosted answer.
MODERN DTC OPPORTUNITIES
Wineries can restrict what sort of wines members can select from of their Buyer Selection Golf equipment and create allocations and restricted availability wines primarily based on membership stage. As well as, wineries can improve loyalty income with yearly golf equipment (much like Amazon Prime) and subscriptions (much like Amazon Subscribe).
QR codes are changing conventional barcodes and growing DTC alternatives for checkout, memberships, occasions, and ordering. Employees can add a brand new buyer rapidly and simply on the POS or invite the client to scan a QR code to join their membership. Clients are ready so as to add wines to their order when within the tasting room through the use of their cell phone to scan a QR code; they’ll try hassle-free with ApplePay or GooglePay, and do it in lower than a minute.
MEET US AT WIN EXPO ON DECEMBER 1
Meet Jules Robbins and the VinesOS group on the upcoming WIN Expo in
Sonoma on December 1 within the Corridor of Flowers, Sales space #806. Ebook an in-person introductory demo on November 30, December 1, or 2nd at http://vinesos.membership/WIN-DEMO to be taught extra about VinesOS fashionable and distinctive DTC options.
BOOK AN ONLINE DEMO
Ebook a web based demo of the VinesOS DTC Platform
ABOUT VINESOS
VinesOS is a contemporary, sensible, easy-to-use DTC platform offering eCommerce, Clu
b, and Reservations options since 2002. VinesOS options superior software program to course of gross sales, handle golf equipment and subscriptions, promote on-line, and e-book occasions and tastings. For extra data, please go to www.VinesOS.com.
