(WILLIAMSBURG, VA) – The Virginia Beer Firm (VBC) this week will launch Attractive Citra IPA, the newest addition to its core lineup of beers obtainable all year long.
Attractive Citra IPA, first brewed as a VBC taproom unique in April 2021, is a 5.7% ABV dry-hopped hazy IPA bursting with citrusy notes from the beneficiant use of Citra, but delivering a smooth mouthfeel that permits the beer to stay sublimely approachable. This beer would be the first VBC core beer obtainable in 16oz four-packs.
“We’re at all times striving to repeatedly progress our portfolio and supply kinds that seize the eye of the craft beer client,” defined Robby Willey, co-founder, VBC. “IPAs proceed to reign supreme, so Attractive Citra IPA was a technique to broaden our choices with an IPA recipe that’s nonetheless wildly completely different from our flagship best-seller, Free Verse. There’s nonetheless a number of variation inside the IPA model and we’re glad to discover that terrain.”
The discharge of Attractive Citra IPA comes after VBC just lately unveiled a glossy refresh of the branding of its core year-round beers.
“The absence of noise and litter on our new beer labels helps them to visually command the eye of the room,” commented Michael Rhodes, Director of Gross sales, VBC. “The artwork evokes a nostalgic, but trendy tackle craft beer bundle designs. And the whole lot about Attractive Citra IPA is equally emblematic of the ethos of VBC. It’s a classically-styled recipe and delightful visible model, capturing the issues we love most about beer. All these parts converge to create an IPA providing that we felt could possibly be finest described by means of one adjective – Attractive.”
Attractive Citra IPA will likely be obtainable on draft and in 16oz four-packs at VBC’s Williamsburg taproom beginning this week, after which obtainable all through Virginia by month-end.
For extra details about VBC, comply with them on social media: @virginiabeerco on Instagram & Twitter, and https://www.fb.com/VirginiaBeerCo on Fb.
About Virginia Beer Firm
The Virginia Beer Firm is a brewery, taproom, and beer backyard positioned in Williamsburg, VA’s Edge District. The brewery was based by two graduates of close by William & Mary, who shared a ardour for philanthropy, group, and nice beer. VBC is proud to have their beer obtainable all through the Commonwealth of Virginia, in addition to in New York and in a number of international locations abroad together with Japan and the UK. Since opening in 2016, VBC continues to be guided by the ideas shared by its core of founding crew members: Beer · Individuals · Function. For extra info, please go to https://virginiabeerco.com/.
