Fifth-ever feminine Grasp Sommelier worldwide, who shares Vivid Cellars’ mission to carry the enjoyment of wine to everybody, to deal with down-to-earth client schooling
MILWAUKEE, Dec. 7, 2022 – Vivid Cellars, a prime wine subscription service, at this time introduced the appointment of Catherine Fallis because the model’s first Grasp Sommelier. Because the fifth lady on the planet to earn the uncommon and coveted Grasp Sommelier certification, Fallis brings over 25 years of expertise from almost each side of wine, spanning sommelier to salesperson, provider and distributor supervisor, creator, speaker, critic, decide and advocate. Most not too long ago, she launched Planet Grape Wine Assessment, America’s first female-led wine assessment platform, aiming to make wine extra approachable and accessible.
Fallis and Vivid Cellars are kindred spirits, and he or she joins the corporate on the splendid time, because it doubles down on its mission to carry the enjoyment of wine to everybody. Vivid Cellars believes that whereas pleasure and wine have been intrinsically linked for generations, modern-day “wine tradition” has made studying about wine unnecessarily stuffy, irritating, and inaccessible. Vivid Cellars’ down-to-earth strategy is seen from the beginning, within the two-minute, seven-question, “non-wine” onboarding quiz for brand spanking new members that matches the precise wines to particular person tastes.
Fallis will assist spearhead schooling and choice efforts for Vivid Cellars, which blends and bottles its personal wines from grapes sourced from the world’s prime rising areas, and in doing so, presents distinctive worth. Fallis will work carefully with the model’s govt and schooling groups to develop content material that helps subscribers higher know its greater than 100 wine manufacturers and 750 wine labels – and the world of wine basically – from tasting movies to digital panel occasions and direct interplay with members.
“Catherine has made her title by bringing wine right down to earth, which is what Vivid Cellars is about, interval full cease,” says Joe Megibow, Vivid Cellars’ CEO. “She strikes a uncommon stability between experience and relatability, which makes her splendid to assist ship on our promise to make wine accessible to everybody. And her credentials communicate for themselves.”
“There are two issues I really feel strongly about, and that’s nice tasting, high quality wine at any worth, and serving to folks get to know and luxuriate in wine for all the precise causes,” says Fallis. “Vivid Cellars shares these ardour factors, and its unequalled dedication to schooling, personalization and customer support energizes me. It cultivates an unpretentious neighborhood of wine lovers, and I can’t wait to get to work.”
For extra info on Vivid Cellars, go to www.brightcellars.com.
About Vivid Cellars
Vivid Cellars is a month-to-month wine subscription dedicated to serving to folks uncover wines they love with a easy 7 query quiz that matches shoppers to wines that match their style profile. Vivid Cellars’ mission is to encourage and educate a brand new era of wine lovers by delivering a transformative, customized wine expertise. Study extra at: www.brightcellars.com.
