That very same sense of warning is now extending to the spirits trade. There’s a lot to study. Take the tequila trade. Unaware of the very fact, many imbibers have adopted a false notion of what an genuine, unaltered tequila tastes like. As they’ve been having fun with this liquor through the years, sugary components received into what was as soon as a constantly pure and refined spirit. Which poses the query—Are you aware in case your favourite tequila is artificially flavored or coloured?
Merely put, should you can’t detect the precise agave taste, it signifies that most probably you have got been ingesting cheaply made tequila that you simply’re overpaying for.
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Beau Du Bois, Bar and Spirits Artistic Director at Puesto Mexican Artisan Kitchen & Bar, delved into the grasping economics, and identified a shocking truth relating to additive free tequila. Beau explains, “These added flavors are the rationale you’re scratching your head on what actual tequila tastes like. On prime of that, these flavors are additionally used to decrease the producers’ value of manufacturing. But, the costs on cabinets don’t mirror that decrease manufacturing value in any way. Consider it or not, It’s really costlier to make additive-free tequila. In truth, among the highest-rated and award-winning tequilas are additive-free.”
Beau’s ardour on the topic shouldn’t be solely conveyed by phrases, however by way of initiative as properly. At Puesto Mexican Artisan Kitchen & Bar, he and his group are lifting and cleansing up the bar program, incorporating tons of additive-free tequila cocktails. Starting its exploration with additive-free tequila, Puesto works carefully with conventional tequila makers that don’t use any synthetic flavors, assuring visitors they are going to obtain the very best of the very best after they stroll by way of their doorways.
Stressing the significance of distinguishing actual tequila from phony, Beau conceptualizes a state of affairs involving meals. “What do you see when a visitor at a restaurant that ordered the A5 Wagyu filet off the menu and is introduced a frozen burger patty that’s been microwaved and topped with A1 sauce, simply gobbling it down fortunately as a result of they don’t know what A5 Wagyu beef is meant to style like? Additive-free tequila manufacturers are working tirelessly to make this distinction recognized; you’ll see it on the bottles and on billboards earlier than 2023.”
By now you’re most likely questioning how precisely the components change the merchandise, so let’s dive into some specifics. Oak extract provides oak flavoring, glycerin provides texture and physique, and caramel coloring provides a deeper brown colour. All three create a false notion of tequila worth by way of manipulated aesthetics and deceptive getting old durations. However the guiltiest offender of all of them is straightforward syrup. For it has the power to masks any genuine traits current after distillation, changing them with nearly any synthetic taste desired, like vanilla frosting as an illustration.
In case you’re a self-proclaimed tequila fanatic, shouldn’t you not less than know what the true deal is meant to style like?
