“We’re a fantastic wine firm, and one of many manufacturers I’m most enthusiastic about is Rosa Regale,” says Cristina. “Rosa Regale is a line of candy, glowing wines from our Piedmont vineyard in Italy. They’re fantastically made however equally beautiful within the bottle and the glass. Rosa Regale loves to combine it up too! The pink and the white are a decrease alcohol at 7% and make some scrumptious cocktails.”
One of many issues Cristina loves most about Rosa Regale is the way it brings folks collectively. “Bubbles generally tend to try this, however Rosa Regale is an particularly social model,” she explains. “It’s enjoyable, playful, and accessible from an affordability and distribution standpoint.”
Banfi used to deal with it extra as a specialty or special day merchandise—a candy pink glowing was not one thing you’d see each day. However the model has expanded to incorporate a glowing Moscato and a glowing Rosé, and the suggestions has been nice. “It’s one thing we’ve observed with glowing traits,” explains Cristina. “Folks crave celebration, and the truth that it’s Tuesday or one thing is a superbly nice motive to boost a glass with pals.”
As for girls in management, Cristina believes once you see ladies in these roles persistently, it turns into the norm, and that’s very impactful. Since its inception, Banfi has been pushed by training and excellence in hospitality. Supporting hospitality packages in increased training establishments and provoking the following technology of the business is a key ingredient of the corporate’s basis. We ask Cristina to inform us extra about Banfi.
Inform us about Rosa Regale and the glowing wine class.
Rosa Regale is simply a kind of manufacturers that brings folks collectively. Bubbles have a tendency to try this, however Rosa Regale is an particularly social model. It’s enjoyable, playful and completely accessible from an affordability and distribution standpoint. We used to deal with it extra as a specialty or special day merchandise—a candy pink glowing was not one thing you’d see each day, however the model has expanded to incorporate a glowing Moscato in addition to a glowing Rosé and the suggestions has been nice. It’s one thing we’ve actually observed with glowing traits even all through the pandemic—folks crave celebration and the truth that it’s Tuesday or one thing is a superbly nice motive to boost a glass with pals.
How does your model break from the status-quo?
When selecting an alcohol beverage choice, I feel shoppers simply need to really feel that there’s an choice for them, one thing they’ll get pleasure from with out stigma. Relating to wines, it’s lengthy been mentioned that folks say “dry” however drink candy. Rosa Regale delivers on that sweetness shoppers are on the lookout for in a manner that’s nonetheless ultra-sophisticated. With a portfolio that features a variety of types and worth factors, we frequently ask ourselves concerning the which means of luxurious. I’m assured that Banfi provides shoppers a super-premium expertise in any respect worth factors and in any fashion – even candy! Shoppers are educated and assured; they know what they like, they usually need it from manufacturers which might be doing it authentically.
What are the foundational and cultural ideas that outline your model?
Since its inception, Banfi has been pushed by training and excellence in hospitality. Supporting hospitality packages in increased training establishments and provoking the following technology of our business is a key ingredient of our basis. Relating to hospitality, there in all probability isn’t a model that embodies the spirit greater than Rosa Regale – welcoming, celebratory, and uniquely scrumptious. We regularly meet shoppers who had been launched to Rosa Regale by their hospitality packages, and it stays one among their favorites nonetheless—these are my favourite tales to listen to – that Rosa Regale is the wine they’ll select to toast with and even to reward due to how particular it’s to them.
How does seeing ladies in management positions corresponding to your personal influence the business?
Whenever you see ladies in management persistently and extra usually it turns into the norm and that’s very impactful! I feel our business does an excellent job of celebrating ladies and highlighting our contribution to the class. For me it’s rewarding and I’m seeing it from each side of our enterprise – on and off premise accounts, at our distributor companions, within the press/media. Even inside my very own workforce – I’m impressed by the spectacular and hardworking ladies of the Banfi workforce globally.
What recommendation do you’ve gotten for girls getting into or already within the wine, beer, and spirits business?
Don’t be afraid to ask for assist! Being a lady in our business completely doesn’t imply you’re alone or at a drawback. It’s necessary to seek out your voice and generally you’ll want to lean on others to get there. Use the sources which might be out there and attain out usually.
