Santa Teresa has lengthy been Venezuela’s ambassador to the world via its award-winning premium rums.
This 12 months’s Larger Rum, Larger Objective marketing campaign guarantees to additional a protracted legacy of giving again by turning inward to assist these in want within the firm’s personal yard.
Although it has produced rum for 225 years, Santa Teresa has by no means been one to relaxation on historical past or step again from a problem. Regardless of every kind of adversities, 5 generations of Vollmer household and the Maestros Roneros have been the top and the center of Hacienda Santa Teresa, reworking disaster into alternatives, refining, and enhancing the artwork of rum-making strategies in pursuit of the creation of the world’s best rum. The marketing campaign invitations America to find a premium rum with depth and function that’s identified to remodel adversity into alternative in Venezuela. We ask Clarissa Hines, North America Model Supervisor for Santa Teresa to inform us extra.
Inform us in regards to the Larger Rum, Larger Objective marketing campaign?
Santa Teresa is a rum firm with over 225 years of historical past. It stays to this present day the oldest rum firm in Venezuela, nonetheless family-owned, presently in its fifth era. Our function is to be a device for transformation and a supply of inspiration. That’s the reason we consider in making a constructive impression in our group for right this moment’s and future generations.
Nice Rum. Larger Objective. is our new platform and marketing campaign. We stand by not solely the historical past, heritage, and craftsmanship of our award-winning, triple-aged solera rum however, extra importantly, our function. Our function is what makes us really distinctive, and this involves life via Venture Alcatraz.
Venture Alcatraz is our social reinsertion, training, and coaching program that works with at-risk and ex-gang members, prisons, and social packages. It offers rehabilitation via sports activities, training, skilled coaching, and profession placement to alter lives and provide a brighter future for Venezuela and the group.
What impressed this marketing campaign for Santa Teresa Rum?
It’s what we do daily and reside by. We produce distinctive rum that’s revered and awarded around the globe, however most significantly, we wish to inform the story of Venture Alcatraz. This marketing campaign invitations America to find a premium rum with depth and function that concurrently reworking adversity to alternative in Venezuela.
Why is that this marketing campaign vital to the model?
This marketing campaign helps us inform our story and present the world what makes us distinctive. We prefer to say we make rum to remodel lives, not the opposite means round. Up to now, we haven’t absolutely shared all the good work our group does around the globe. This marketing campaign permits us to focus on our efforts and the constructive impression we make.
What would you want bartenders to learn about Santa Teresa?
We’re an award-winning, triple-aged single state solera rum, produced and aged in Venezuela. This distinctive rum is crafted with meticulous care, providing a clean, balanced, wealthy, and dry taste profile that stands out out there.
One of many distinguishing options of our rum is its low sugar content material, with solely 2.2 grams per 750ml bottle. This makes it a superb alternative for many who respect a refined spirit with out extreme sweetness. Its versatility shines via whether or not loved neat, on the rocks, or because the star ingredient in quite a lot of scrumptious cocktails.
However most significantly, we’re devoted to remodeling lives, reworking realities, and reworking the environment.
What’s up subsequent for the model?
We will probably be launching our latest innovation in our cask end sequence this July: Santa Teresa 1796 Arabica Espresso Cask End. We’re excited to share the primary espresso cask end super-premium rum, staying true to our single property rum philosophy. Which means from cane to bottle, all the things occurs at Hacienda Santa Teresa, together with the cultivation of the espresso used within the course of.
We invite all rum and spirits lovers to comply with us on social media @santateresarum to be taught extra about this launch.
