What started as a singular providing with Dewar’s White Label in america has now blossomed into an expansive portfolio that spans from the traditional Dewar’s White Label, premium whiskies like Dewar’s 12-Yr-Previous, 15-Yr-Previous, and Dewar’s 18-Yr-Previous.
This continues into ultra-luxury whiskies, encompassing a large spectrum of outstanding spirits in between, designed to enchantment to a various array of palates. We ask Dewar’s North American Model Ambassador Gabriel Cardarella to inform us extra.
Discuss to us in regards to the inspiration behind these expressions.
Final yr, we reimagined our Dewar’s 12-Yr-Previous whisky to redefine the essence of a 12-Yr-Previous Scotch. The whisky honors our double getting older course of, and is now double-aged in choose, first-fill Angel’s Envy Bourbon casks. Our purpose was to determine a brand new benchmark, a brand new gold customary, and the excessive reward from the famend critics and score companies suggests now we have met that goal. We now have efficiently redefined excellence within the realm of 12-Yr-Previous Scotch Whisky.
So far as recognition, our Grasp Blender has just lately secured the MVP Award for Scotch whisky—Grasp Blender of the Yr—-for an unparalleled fifth yr in a row, a document that continues to be unequalled. This award is a real reflection of the experience concerned in advancing a model that has been established since 1899 in america, reworking it right into a frontrunner characterised by innovation and a steadfast dedication to the craft of whisky manufacturing, as evidenced by our constantly rising premium choice.
What units the Dewar’s luxurious line aside available in the market immediately?
Dewar’s is dedicated to innovating with new, excellent whiskies – crafting distinctive flavors and experiences that hold our devoted followers anticipating our subsequent creation. We’re elevating our acclaimed Double-Double vary to unprecedented heights with a collection of blended malt whiskies, main with a 37-Yr-Previous whisky – essentially the most aged expression ever launched within the U.S. This whisky shall be a tribute to the distinctive fashion of a selected Scotch whisky area, encapsulated in a single bottle, and since launching has landed the #12 spot on the Worldwide Whisky Competitors’s Prime Whiskies of 2023 record, and it stands because the top-rated Blended Scotch with a rating of 93.8 factors.
What would you want bartenders to find out about Dewar’s premium whisky?
As beforehand famous, Dewar’s 12-Yr-Previous has established a brand new benchmark within the 12 Yr Previous whisky class, notably because of its complexity, mentionable steadiness with notes of honey, vanilla, oak, and spice, to call just a few. It stokes bartenders’ creativity and offers them the chance to take cocktails to new heights. It pairs exceptionally effectively with quite a lot of complementary spirits, enhancing the Dewar’s Whisky expertise for pre-dinner or post-dinner drinks, in addition to these with a seasonal twist. It unfolds superbly in a stirred Previous Original, cuts by the richness of egg white in a bitter and makes a daring assertion in an equal-parts cocktail just like the Paper Airplane.
Via the years, Dewar’s has expanded their tremendous premium portfolio. Inform us in regards to the totally different taste profiles.
The Dewar’s Double-Double collection, a set of super-premium whiskies, was born out of a need to innovate and pushed by curiosity. Launched in 2019, our Double-Double vary disrupted the whisky world with a ‘Keep Curious’ philosophy and a particular four-stage getting older course of, bringing our pioneering double ageing course of to the following degree, culminating in a singular sherry cask end. The collection encompasses a 21-Yr-Previous completed in Oloroso casks, a 27-Yr-Previous within the scarce Palo Cortado casks, and a 32-Yr-Previous in Pedro Ximenes casks, every providing its personal distinctive profile. The vary carries flavors from ripe vine fruits and heathered honey to delicate spices and hints of toasted oak and smokiness, all with a buttery clean, complicated, and lingering end.
So far as accolades…Since their debut, these whiskies have garnered extra prime accolades than every other within the class. Notably, in 2020, the DD32 was topped ‘Greatest Whisky within the World’ on the Worldwide Whisky Competitors (IWC), one of many globe’s prime seven spirit competitions and essentially the most esteemed and carefully watched whisky award group.
Inform us in regards to the distillation processes.
Dewar’s double getting older course of is our pioneering, distinctive and progressive method that distinguishes Dewar’s blended Scotch whiskies from the remainder. Right here’s the breakdown:
Initially, after the distillation course of, the person grain and malt whiskies are aged in their very own oak casks, a lot of which have beforehand held bourbon and sherry, permitting every kind of whisky to develop its distinctive taste profile. As soon as these whiskies have sufficiently matured, our Grasp Blender, Stephanie Macleod, artfully blends them. This significant step merges the distinct traits of every whisky, leading to a posh and exquisitely balanced spirit.
Nonetheless, Dewar’s doesn’t cease there. As an alternative of continuing on to bottling, the whisky enters a second maturation section. Throughout this extra getting older in oak casks, the varied whiskies are allowed to ‘marry,’ harmonizing the flavors and aromas, which reinforces the smoothness and general concord of the ultimate mix. This double getting older course of will not be generally practiced within the whisky trade, the place the norm is to bottle blended whiskies quickly after mixing. Dewar’s dedication to this extra maturation stage fosters a deeper integration of flavors, resulting in a whisky that’s extra well-rounded, balanced, and clean. It’s this dedication to craftsmanship that has earned Dewar’s quite a few of accolades for high quality all through the years. Taking this innovation, a step ahead with the Collector Sequence, take’s this progressive course of to the following degree, persevering with to set new requirements whereas remaining dedicated to high quality and our pioneering double ageing proves again within the late 1800’s.
Dewar’s dedication to our further maturation stage permits for a deeper melding of flavors, leading to a whisky that’s exceptionally well-rounded, balanced, and clean, a dedication to high quality craftsmanship. Advancing this custom of innovation, the Collector Sequence elevates this ingenious course of even additional, setting new benchmarks within the trade whereas honoring the pioneering spirit of the double getting older course of established within the late 1800s.
The place do you see the posh whisky line headed for Dewar’s?
At Dewar’s, we’re not simply making whisky; we’re crafting experiences, and turning every sip into an ‘aha’ second that retains fans not simply following, however extra curious what Dewar’s will do subsequent. It’s not about churning out one other whisky; it’s about creating one thing that adjustments the sport fully one dram at a time. With that mindset, our newest endeavor, a 4-part Collectors Sequence, ranges up the double-double vary and kicks off with a 37-Yr-Previous blended malt whisky. There shall be complete of 4 uncommon whiskies on this vary and shall be launched over consecutive years, with the second within the collection because of launch in 2024, the third in 2025, and the fourth and closing within the collection in 2026.
