Weihenstephan the World’s Oldest Brewery is worked up to announce that seasonal providing Weihenstephaner Festbier shall be launching in cans in america by way of importer, Complete Beverage Answer August 2022. Festbier cans will be a part of Weihenstephaner’s current can lineup: flagship and #1 Promoting Importer Wheat Beer Weihenstephaner Hefeweissbier and Weihenstephaner Helles. The Festbier cans characteristic a design which ties into the heritage of the virtually 1000-year-old brewery, and naturally an homage to everybody’s favourite beer ingesting event: Oktoberfest.
“After the profitable can launch for our Hefeweissbier and Helles in 2021, we’re thrilled to supply our key seasonal providing Weihenstephaner Festbier in cans for the US market as we proceed to evolve as a model to satisfy the wants of our shoppers and fast-changing US beer market,” says Marcus Englet, Vice President Export for Weihenstephan. “It is a nice alternative for our present and new model lovers to take pleasure in Weihenstephan this Festbier season in new venues which may have been restricted earlier than, as a result of beforehand solely providing glass bottles or draught.”
All Weihenstephaner merchandise are brewed in response to the Reinheitsgebot, utilizing solely water, hops, yeast and malt. With premium hops from the well-known Hallertau area and Malt from Bavarian malt homes which might be devoted to the very best requirements, Weihenstephan’s promise shouldn’t be solely to be the world’s oldest brewery, however among the finest. A promise you’ll be able to style, time and time once more.
“We’re excited for Festbier to hitch Hefeweissbier and Helles within the can choices as we head into Fall. The brand new package deal providing shall be an important praise to the present seasonal and core lineup within the US market. This offers us a chance to and we’re improve the model presence for Weihenstephan throughout the 50-state footprint in all varieties of accounts,” says Dave Pardus, CEO of Complete Beverage Answer.
Weihenstephaner Festbier is a 5.8% a seasonal lager, deep gold and full-bodied that actually represents the Bavarian approach of celebrating. Brewed for Volksfest Occasion in Freising, the brewery’s hometown, and launched Worldwide – Festbier is the standard beer type that’s served throughout Oktoberfest in Munich. Prost!
About Weihenstephan:
Exhausting to say, straightforward to drink. Based virtually a thousand years in the past the Bavarian State Brewery Weihenstephan was the monastery brewery of the Benedictine monks. Then, the Royal Bavarian State Brewery, it’s now working as a state directed enterprise underneath the management of the Bavarian Authorities. Because the oldest nonetheless current brewery on the planet, it stands upon the Weihenstephan hill, surrounded by the Weihenstephan science heart of the Technical College of Munich. And so, a novel custom and brewing tradition developed over the centuries. Immediately, the world’s oldest brewery makes use of probably the most fashionable expertise, however they always remember their very own historical past and high-quality requirements. This permits Weihenstephan to brew a wide range of beers of the very best attainable high quality.
About Complete Beverage Answer:
Complete Beverage Answer is a Nationwide Premium Beer, Wine & Spirit Provider to the US Beverage Alcohol market. In enterprise since 2001, TBS has developed an iconic portfolio of distinctive manufacturers from all over the world. Complete Beverage Answer, a seven-time Beverage Business Prime 100 firm, has earned its fame for the corporate’s market experience and confirmed gross sales outcomes by creating worth and demand for distinctive manufacturers. Named one of many Greatest Locations to Work in South Carolina and Nationwide Nice Locations to Work 5 years in a row, Complete Beverage Answer supplies full-service back and front of home assist devoted to assist each international and home alcohol manufacturers enter and navigate the US beverage market. For extra info go to www.TotalBeverageSolution.com
