I’m positive the primary query that pops into your head is similar one which popped into mine, and possibly nearly everybody who hears the title Rooster Cock Whiskey. “Why on the planet would you select that title to your model?”
Grasp Distiller Gregg Snyder was fast to level that query out for us on the Chilled ELEVATE seminar “Historical past in a Glass with Rooster Cock Whiskey.”
Rooster Cock whiskey started in 1856, at a time when a model might use a reputation like this with little worries. Fairly merely, it was the unique title for a rooster. Earlier than the Civil Struggle it was additionally an emblem of each defiance and robust will. Two issues wanted to start a enterprise from the bottom up. There may be additionally a rumor that it’s named after founder James A. Miller’s tendency to stir his drinks with rooster feathers. Both method, there’s a wealthy historical past behind this model that extends far past its quirky title and lands squarely at an expertly crafted bourbon that lives as much as its fame as “The Well-known Previous Model”
At one level in its diversified historical past, the well-known speakeasy The Cotton Membership, served Rooster Cock in cans (to cover the bottle throughout Prohibition) Duke Ellington quoted in his memoir Music is my Mistress, “Throughout prohibition you can at all times purchase good whiskey from anyone on the Cotton Membership. They used to have what they referred to as Rooster Cock. It was a bottle in a can, and the can was sealed. It price one thing like ten to 14 {dollars} a pint.” And for individuals who wish to know, that may be round $140.00 at this time!
Although the corporate survived a number of tragedies, The Whiskey Belief, Prohibition, and folks making imposter whiskey, Rooster Cock light out after World Struggle II. The model was revived once more in 2011 and at this time continues to be a dominant presence in a area of worthy rivals.
With a formidable 46-year profession on this business, Gregg is a wealth of knowledge and it was very clear that behind that information is a ardour for crafting wonderful merchandise that blend custom with innovation. Additionally making Rooster Cock distinctive in its area is that as Grasp Distiller, Gregg oversees all the things from bark and barrel to grain and whiskey. Listening to and studying from him was vastly informative and helps enhance the expertise of not solely ingesting this bourbon, but in addition serving these merchandise to company at our bars and eating places. We now have an incredible story to inform that can elevate the whiskey within the glass to full on expertise, 167 years within the making.
Thanks to Rooster Cock Whiskey for sponsoring our seminar. And a really particular due to Gregg Snyder for sharing your time, information, experience, and most of all—whiskey with us at Chilled ELEVATE 2023. Cheers!
